When Creativity Takes the Wheel
There’s something magical about seeing a double-decker transformed into a moving masterpiece. At London Bus Advertising, we’ve had the front-row seat (top deck, of course) to some of the boldest, most eye-catching creative campaigns ever to cruise through the capital. Here's our pick of the top 10 campaigns that turned buses into brand legends.
1. Barbie – Think Pink, Think Powerful
When Barbie the Movie starring Margot Robbie hit screens, it took London buses with it. Decked out in that iconic Barbie pink, both full wraps and T-sides glowed like neon candy floss. Playful, vibrant and impossible to miss — this was a masterclass in bold brand presence on wheels.
2. Kraken – Release the Beast
Kraken Rum’s full wrap was pure dark magic. Featuring its legendary sea monster and the tagline “Unleash the Kraken,” this design wrapped the bus in swirling tentacles and deep-sea drama. A perfect blend of myth and marketing that demanded attention at every stop.
See how full wraps make an impact »
3. FIFA World Cup 2022 – A Global Game on the Go
From players to La'eeb, the tournament mascot, the FIFA 2022 campaign burst with colour, energy and global spirit. Each full bus wrap felt like a rolling celebration of football, culture and unity — capturing the world’s biggest tournament in motion.
Want your message moving citywide? Let’s talk »
4. Isabel Marant – Fashion, the Minimal Way
Understated but unmistakable, this luxury fashion brand opted for a dark grey full wrap — sleek, sophisticated and seriously chic. Proof that loud isn’t always better when it comes to standing out.
Our audience loves premium brands »
5. Adidas – All In or Nothing
During Brazil 2014, Adidas launched a full assault with blacked-out buses showcasing Messi and co., anchored by the daring slogan: “All in or nothing.” A gritty, high-stakes creative that mirrored the intensity of the World Cup.
Get inspired by our campaign gallery »
6. Domino’s – Pizza With a Side of Genius
Targeting hungry students? Domino’s nailed it with a punchy T-side reading “Students claim your free pizza.” Direct, delicious, and deployed at just the right time of year — fresher’s season.
Learn why T-sides are marketing gold »
7. Tourism Malaysia – Dive Into Paradise
This full wrap was an underwater escape on wheels. With sea turtles, coral reefs and turquoise waters covering every inch, the bus felt more like a subaquatic dream than public transport.
8. Fury vs Ngannou – Battle of the Baddest
A clash of titans deserved a campaign to match. This full wrap was all fire and fury, complete with roaring visuals and the hashtag #BattleOfTheBaddest. A knockout hit, both in the ring and on the road.
Planning a big launch? Go experiential »
9. Borderlands 3 – Inside the Madness
Not all campaigns live outside the bus. For Borderlands 3, the action was on the inside. Bus ceilings and panels were transformed into a gamer’s dream, immersing passengers in the chaotic world of the game.
See how interiors boost engagement »
10. GHOST – Fragrance from Behind
Sometimes, it’s all about the rear view. GHOST’s “Orb of Night” perfume campaign used subtle, dreamy imagery on bus rears to leave a lasting (and fragrant) impression.
Bus rears = perfect parting shot »
Your Brand Could Be Next
Whether you’re launching a new product, building brand awareness, or just want to steal the show — buses are the ultimate urban canvas. At London Bus Advertising, we help brands of all sizes turn ideas into icons.
Contact us today and let’s get your campaign rolling.
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Check out our complete cost guide or why bus advertising beats expectations.
