Privacy Policy
v1.0.2
Updated: 09/12/2024
At London Bus Advertising (LBA), accessible from londonbusadvertising.com one of our main priorities is the privacy of our visitors.
This Privacy Policy document contains types of information that is collected and recorded by LBA and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.
Contents
- Log files
- Cookies & Web Beacons
- Google DoubleClick DART Cookie
- Our Advertising Partners
- Privacy Policies
- Third Party Privacy Policies
- Online Privacy Policy Only
- Consent
1. Log Files
LBA follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and are a part of hosting services’ analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. This is not linked to any information that is personally identifiable. The purpose of the information is to analyse trends, administer the site, track user’s movement on the website, and gather demographic information.
2. Cookies & Web Beacons
Like any other website, LBA uses “cookies”. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimise the users’ experience by customising our web page content based on visitors’ browser type and/or other information.
For more general information on cookies, please Please refer to your browser’s ‘help’ facility for further information or go to http://www.aboutcookies.org/
3. Google DoubleClick DART Cookie
We may also use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visiting a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (“interest-based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Las Vegas, you may see Las Vegas hotel advertisements when viewing a non-related site, such as a site about hockey).
DART uses “non-personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security number, bank account numbers, or credit card numbers. You can opt-out of this ad serving on all sites using this Google advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx
4. Our Advertising Partners
Some of the advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has its own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.
Google https://policies.google.com/technologies/ads
5. Privacy Policies
You may consult this list to find the Privacy Policy for each of the advertising partners of LBA.
Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on LBA, which are sent directly to users’ browsers. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalise the advertising content that you see on websites that you visit.
Note that LBA has no access to or control over these cookies that are used by third-party advertisers.
6. Third-Party Privacy Policies
LBA’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt out of certain options.
You can choose to disable cookies through your individual browser options. More detailed information about cookie management with specific web browsers can be found on the browsers’ respective websites.
7. Online Privacy Policy Only
This Privacy Policy applies only to our online activities and is valid for visitors to our website with regard to the information that they share and/or collect in LBA. This policy does not apply to any information collected offline or via channels other than this website.
8. Consent
By using our website, you hereby consent to our Privacy Policy and agree to its Terms and Conditions.
Frequently Asked Questions
Have questions about London Bus Advertising? We have the answers. Below are some of the most common questions.
If you need more details book a call or reach out to our team.
What is bus advertising, and why use it?
Bus advertising uses exterior or interior spaces on London’s iconic buses to display marketing messages. It’s a powerful out-of-home format, offering high visibility across diverse demographics in high-traffic areas—especially in London’s bustling streets.
How do I know if advertising on London buses is right for my business?
If you want to raise brand awareness, target a large urban audience, or reach commuters and tourists on the go, bus advertising can be incredibly effective. Whether you’re a local enterprise or a global brand, London’s red buses are a powerful tool for achieving standout presence in the capital’s vibrant landscape.
How much does bus advertising cost?
Costs vary depending on factors like campaign length, bus format (e.g., full wrap vs. interior panels), and the routes you choose. Our expert team provides bespoke quotes to match your budget and marketing goals.
How do I measure the success of a bus ad campaign?
Key performance indicators for bus advertising campaigns include brand awareness uplift, increased website traffic, coupon redemption rates, QR code interactions, and social media activity. We also offer comprehensive post-campaign analysis, including surveys and analytics, to accurately measure campaign recall and impact.
Are there any restrictions on the types of ads or messages I can display?
All advertisements must adhere to Transport for London regulations and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Content deemed offensive or misleading is prohibited. Our experienced team will guide you through all applicable regulations to ensure your campaign runs smoothly.