Frequently Asked Questions

Bus advertising uses exterior or interior spaces on London’s iconic buses to display marketing messages. It’s a powerful out-of-home format, offering high visibility across diverse demographics in high-traffic areas—especially in London’s bustling streets.

If you want to raise brand awareness, target a large urban audience, or reach commuters and tourists on the go, bus advertising can be incredibly effective. Whether you’re a local enterprise or a global brand, London’s red buses are a powerful tool for achieving standout presence in the capital’s vibrant landscape.

Costs vary depending on factors like campaign length, bus format (e.g., full wrap vs. interior panels), and the routes you choose. Our expert team provides bespoke quotes to match your budget and marketing goals.

Key performance indicators for bus advertising campaigns include brand awareness uplift, increased website traffic, coupon redemption rates, QR code interactions, and social media activity. We also offer comprehensive post-campaign analysis, including surveys and analytics, to accurately measure campaign recall and impact.

All advertisements must adhere to Transport for London regulations and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Content deemed offensive or misleading is prohibited. Our experienced team will guide you through all applicable regulations to ensure your campaign runs smoothly.

Full wraps cover the entire exterior of the bus—including windows via contra-vision—creating a seamless, high-impact canvas for your branding.

Most campaigns run from a few weeks to several months. The wrap’s durability depends on materials used and the weather conditions, but generally remains vibrant for the campaign period.

Costs can vary based on many factors, such as the number of buses and their routes, the campaign duration, and the complexity of the design. Prices start from £10,000 for a four-week campaign and our expert team is on hand to create you a tailored package.

Our expert design team is equipped to manage intricate and impactful visuals. We guarantee your bus wrap will achieve exceptional visibility while complying with all safety and regulatory standards.

• T-Sides use the driver’s side plus a larger panel for enhanced impact.
• Supersides are long, horizontal panels positioned across the upper deck.
• Streetliners go on single-decker buses, providing lower-level visibility for pedestrian engagement.

Yes. Selecting a reduced route network or a shorter campaign duration makes side panel advertisements a highly cost-effective option.

Costs vary depending on the size, complexity, and duration of your campaign, but on average a bus side advert will cost £180 – £500 for a two-week campaign.

Strategic route planning and eye-catching creative ensure side ads remain visible to drivers, pedestrians, and commuters alike—especially when buses navigate central London routes.

Rear ads stay in a driver’s direct line of sight during traffic and stops, offering prolonged exposure. They’re also typically lower cost than full wraps.

Rear advertising is very cost effective with simple campaigns starting from just £120 for four-weeks. Our media specialists can help you create a tailored package to suit your budget.

Rear ads can be visible for extended periods—commuters often follow a bus for up to 35 seconds in traffic, giving them ample time to absorb the message.

Absolutely. Clear messaging, impactful visuals, and a compelling call-to-action, such as short URLs or QR codes, can effectively drive immediate engagement from those positioned behind the bus.

Interior advertisements are strategically positioned on seat backs, overhead panels, bulkheads, and occasionally window decals, ensuring they are within passengers’ direct line of sight.

Given average journey durations of approximately 30 minutes, passengers frequently engage with interior advertisements, particularly when utilising mobile devices or seated for extended periods.

Yes. Many commuters use mobile devices in transit, making interior ads ideal for encouraging quick app installs, web visits, or QR code scans.

Although costs can vary, interior advertising offers traditionally very low rates with an average of £15-25 per panel for a four-week campaign. Get in touch to plan your own campaign.

An experiential bus takeover is an immersive campaign that encompasses both the bus exterior and interior, providing a comprehensive branded experience that may include interactive or event-driven components.

By immersing passengers and observers in consistent visuals, messaging, and interactive features, experiential takeovers generate high brand recall and significant social media engagement.

Certainly. Brands frequently combine experiential takeovers with traditional digital marketing initiatives or complementary out-of-home placements, such as tube station advertising, to maximise reach and reinforce brand messaging.

London bus advertising reaches a wide demographic, including local residents, commuters, tourists, and individuals across various income brackets, making it highly effective for brand awareness in a diverse market.

Yes. Local businesses gain significant advantage from repeated exposure along targeted routes, while national and global brands effectively reach mass audiences in high-traffic urban locations.

We tailor campaigns by strategically selecting routes, crafting resonant creative messaging, and using appropriate language and imagery to engage diverse audiences, whether targeting professionals in the City of London or tourists in central London.

Our dedicated in-house design team is equipped to collaborate with you from initial concept development or refine existing creative assets. We carefully tailor visuals to maximise impact on all bus advertising formats.

We adhere to established out-of-home advertising best practices, including the implementation of high-contrast colour palettes, bold typography, and concise messaging, to ensure great readability and a robust brand presence.

Absolutely! We encourage QR codes or short URLs so commuters can engage immediately. Augmented reality (AR) features are a great way to create drama with your advertisement.