Bus Rear Advertising
Maximise Recall with Rear Bus Advertisments
Rear panel advertisements provide a highly effective method for advertising on London’s iconic red buses, ensuring prolonged audience exposure. Strategically positioned at eye level, these advertisements capture the attention of motorists, cyclists, and pedestrians, particularly in high-traffic congestion or at signalised intersections, where dwell time is maximised. This results in a potent and enduring brand impression that resonates with your target demographic.
With London Bus Advertising in the driving seat, your rear campaign will strategically traverse key locations across the city, delivering high recall rates and reinforcing brand recognition. By leveraging our industry expertise, you can advertise on red buses to amplify your message and connect with a captive audience day after day.
Rear bus ads also excel at creating multiple touchpoints. As buses navigate London’s busiest streets, the same commuters often encounter your ad repeatedly, boosting memorability and deepening engagement with your brand. It’s a cost-effective way to maintain visibility and build familiarity in the minds of your target audience.
When you partner with London Bus Advertising, your rear ads will be expertly placed on routes that maximise eye-level contact and reinforce your branding. Our tailored approach ensures you get the best possible return on your investment, turning city roads into a continuous showcase for your campaign.
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Mega Rear
Looking to advertise on London buses in a concise yet impactful way? Mega Rears offer a focused format that spotlights your key message and branding—no matter how busy traffic gets. These high-impact rear ads dominate the viewer’s line of sight, ensuring consistent visibility and a lasting impression.
Let London Bus Advertising help you develop an eye-catching Mega Rear campaign that resonates with your audience. From creative concept to route planning, we’ll make certain your brand cuts through the noise and achieves standout results on London’s iconic red buses.
Bus Advertising Formats
Full Bus Wraps
Full bus wraps are eye-catching designs cover the entire bus exterior, transforming it into a moving billboard that commands attention.
Bus Sides
Bus side ads deliver high visibility, targeting busy streets with bold, eye-catching creative – ensuring your message is seen by a large audience.
Bus Interiors
To connect with passengers on a more intimate level, bus interior ads are an effective choice, providing focused engagement with riders during their journeys.
Experiential Takeovers
Bus takeovers provide unmatched creative control, turning every internal and external surface of the bus into your brand’s personal billboard.
Frequently Asked Questions
Have questions about London Bus Advertising? We have the answers. Below are some of the most common questions about bus rears.
If you need more details book a call or reach out to our team.
Why choose rear ads over side or full wraps?
Rear ads stay in a driver’s direct line of sight during traffic and stops, offering prolonged exposure. They’re also typically lower cost than full wraps.
How much does a rear bus advert cost?
Rear advertising is very cost effective with simple campaigns starting from just £120 for four-weeks. Our media specialists can help you create a tailored package to suit your budget.
How often are rear ads seen by motorists and cyclists?
Rear ads can be visible for extended periods—commuters often follow a bus for up to 35 seconds in traffic, giving them ample time to absorb the message.
Can I integrate a call-to-action (CTA) effectively on bus rears?
Absolutely. Clear messaging, impactful visuals, and a compelling call-to-action, such as short URLs or QR codes, can effectively drive immediate engagement from those positioned behind the bus.