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Maximising Impact with Bus T‑Side Advertising in London

by Daisy Pembroke
18 April 2025

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Boost your brand’s visibility on London’s iconic buses with premium Bus T‑Side ads. Engage commuters and pedestrians alike—contact us today!

What Is Bus T‑Side Advertising?

Bus T‑Side advertising is the most premium form of side‑panel promotion on London’s famous red buses. It extends beyond a standard side ad by incorporating extra “T‑drop” panels, giving you a larger canvas to showcase your creative message and stand out on busy high streets.

Why Choose T‑Sides for Your Campaign?

Unrivalled Visibility

T‑Side formats offer the same headline‑grabbing power as supersides, ensuring your campaign dominates the visual landscape wherever the bus travels. With high‑profile coverage, your brand gains maximum exposure in both traffic and on foot.

Balanced Audience Reach

Our data shows that T‑Side adverts engage a well‑balanced mix of audiences—approximately 45% motorists and 55% pedestrians—so you’re reaching decision‑makers in cars as well as shoppers and sightseers on the pavement.

Creative Freedom at Scale

The T‑drop panels on each bus are as large as a traditional 6‑sheet poster, giving designers plenty of room to craft bold, memorable visuals. Whether you’re launching a new product or reinforcing brand awareness, the extra space lets your creativity shine.

Reach London’s High Street Population

  • High Noticeability: Up to 94% of road users spot side‑panel ads as buses navigate key routes across London.
  • Commuter Preference: Studies reveal that around 73% of passengers actually prefer travelling on buses adorned with adverts—making T‑Sides a welcome part of the cityscape.
Bus T‑Side Advertising in London - Barbie


Bus T‑Side Advertising in London - Craftd


Designing Your Perfect T‑Side Campaign

At London Bus Advertising, we partner with you from concept to execution:

  • Expert Creative Support: Leverage our design services to develop eye‑catching artwork tailored to the London audience.
  • Inspiration Gallery: Browse our campaign gallery for examples of powerful T‑Side activations that captivated commuters and pedestrians alike.

Complementary Formats to Amplify Your Message

Consider pairing T‑Side ads with other high‑impact formats:

Frequently Asked Questions

Have queries about sizing, pricing or scheduling? Check our FAQs or reach out directly for personalised advice.

Bus T‑Side Advertising in London


Ready to make your brand the talk of the town? Get in touch with our team of bus‑advertising experts at London Bus Advertising. Contact Us today and let’s plan your next high‑impact campaign!


Frequently Asked Questions

Have questions about London Bus Advertising? We have the answers. Below are some of the most common questions.

If you need more details book a call or reach out to our team.

What is bus advertising, and why use it?

Bus advertising uses exterior or interior spaces on London’s iconic buses to display marketing messages. It’s a powerful out-of-home format, offering high visibility across diverse demographics in high-traffic areas—especially in London’s bustling streets.

How do I know if advertising on London buses is right for my business?

If you want to raise brand awareness, target a large urban audience, or reach commuters and tourists on the go, bus advertising can be incredibly effective. Whether you’re a local enterprise or a global brand, London’s red buses are a powerful tool for achieving standout presence in the capital’s vibrant landscape.

How much does bus advertising cost?

Costs vary depending on factors like campaign length, bus format (e.g., full wrap vs. interior panels), and the routes you choose. Our expert team provides bespoke quotes to match your budget and marketing goals.

How do I measure the success of a bus ad campaign?

Key performance indicators for bus advertising campaigns include brand awareness uplift, increased website traffic, coupon redemption rates, QR code interactions, and social media activity. We also offer comprehensive post-campaign analysis, including surveys and analytics, to accurately measure campaign recall and impact.

Are there any restrictions on the types of ads or messages I can display?

All advertisements must adhere to Transport for London regulations and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Content deemed offensive or misleading is prohibited. Our experienced team will guide you through all applicable regulations to ensure your campaign runs smoothly.

Jump on board and start your journey today

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For over a decade, we've been transforming London’s iconic red buses into high-impact moving billboards—helping businesses like yours capture the attention of millions across the capital.

We take pride in our proven track record and are ready to make your next campaign a true success.

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