When Pakistan Boosted Tourism through London Bus Ads
London's red buses have long been a part of the city's identity. When Pakistan set out to promote tourism, these buses became the stage for something extraordinary. Two campaigns, Emerging Pakistan and Brand Pakistan, brought the country’s rich culture, landmarks, and natural beauty straight to the streets of London.
The First Wave: Emerging Pakistan Rolls Through Central London
In 2017, Pakistan kicked off a striking visual campaign on fully wrapped double-decker buses. The initiative marked the 70th Independence Day and ran across key Central London routes. The visuals were vibrant, full of detail, and impossible to miss.
From high mountain peaks and ancient civilisations to wildlife and architecture, the designs told a vivid story. Tourists and Londoners alike saw these buses travelling through well-known spots, building curiosity and attention everywhere they went.
The goal was simple: show the world what Pakistan has to offer. With millions walking London’s streets each summer, the timing and placement were spot-on.
Looking to make this kind of visual statement? Explore our bus wrap format.
Supersides That Stole the Show: Brand Pakistan in 2022
In 2022, Pakistan returned with a fresh campaign to mark its 75th Independence Anniversary. This time, over 100 red buses featured superside ads — huge, eye-catching panels running along the sides of the vehicles.
The campaign showcased places like the Islamabad Monument, the Badshahi Mosque, and the towering K2. It even included visuals of the official FIFA World Cup footballs made in Pakistan. These buses cruised through hotspots like Oxford Street, Edgware Road, and Harrods, reaching an estimated 10 million people during the campaign’s run.
Supersides delivered big visuals with bold cultural storytelling. Want to see how they work? View our superside ad options.
Why Tourism Campaigns Work So Well on Buses
London buses travel through the city’s busiest locations, crossing paths with shoppers, office workers, tourists, students, and families every day. Each route creates thousands of impressions, and each design invites people to pause, look, and learn.
Campaigns like these reach people on the move. They leave a memory. They start conversations. Whether it’s a national tourism board, a travel brand, or a destination, this format offers consistent visibility in areas where attention is already focused.
Browse other styles like bus rears, interiors, and experiential takeovers for creative options.
A Cultural Message Delivered with Style
Both Emerging Pakistan and Brand Pakistan were launched with support from the Pakistan High Commission in London. The intention was to build global recognition and attract travellers, adventurers, and heritage seekers to explore Pakistan.
From ancient ruins and modern architecture to snow-capped peaks and warm local hospitality, the visuals gave a glimpse of the country’s depth and diversity. It was a cultural promotion delivered in a bold, fresh, and urban-friendly format.
Want to see more campaigns that made waves? Visit our campaign gallery.
Ready to Plan Your Own Tourism Campaign?
Whether you're a tourism board, travel company, or a brand with a destination in mind, London buses offer one of the most high-impact platforms to get noticed. Your story deserves to be out there — visible, bold, and moving through the city every day.
Our team is here to help make that happen.
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