When the school holidays roll in, London opens its doors to family adventure. With so many family attractions across the capital, the best part is many are just a bus ride away. Whether you're after iconic landmarks, sprawling parks, or engaging museums, here are 10 brilliant destinations spread across North, South, East, West and Central London and all easily accessible by bus.
For brands targeting families this summer, these routes offer the perfect opportunity to advertise on London’s iconic buses and reach parents right where they’re planning their next day out.
North London
Alexandra Palace & Park (Free)
Boasting panoramic views, boating lakes, and a huge playground, ‘Ally Pally’ is a favourite for picnics and weekend fun. Hop on the W3 bus from Finsbury Park or Wood Green to get there with ease.
Hendon Park (Free)
With a great playground, outdoor gym and tennis courts, Hendon Park is a relaxed but active family spot. Regular buses including the 83, 113, and 143 stop nearby.
East London
Queen Elizabeth Olympic Park (Free and Paid)
Let the kids run wild in Tumbling Bay Playground or splash in the water fountains. For those with a head for heights, the Helix Slide (ticketed) is unmissable. Bus routes 108 and 339 stop near the park entrances.
Mudchute Park and Farm (Free)
A hidden gem on the Isle of Dogs, this city farm features animals, a petting zoo and café. Served by buses D3 and 135, it’s ideal for introducing little ones to farm life.
South London
Hampton Court Palace (Paid)
Step into Tudor history with a visit to Henry VIII’s former home. Kids will love the hedge maze and costumed actors. Take the 111 bus from Kingston, which connects with many major London routes.
Crystal Palace Park (Free)
Famous for its dinosaur sculptures, skatepark and boating lake, this park is perfect for imaginative play. Buses 3, 122, 227 and 358 all serve the area.
West London
Kew Gardens (Paid)
Explore giant greenhouses, a treetop walkway and plenty of space for family picnics. Buses 65, 110 and 237 drop you close to the entrance.
Gunnersbury Park and Museum (Free)
A newly revitalised museum with interactive exhibits, play areas, and a splash zone. The E3 and H91 buses serve the site directly.
Central London
London Transport Museum (Paid)
Where better to learn about buses than the museum dedicated to them? Hands-on exhibits and vintage vehicles make this a hit for children. Served by buses including the 11, 15, 26 and 76.
British Museum (Free)
One of London’s most visited museums, the family trails and ancient artefacts are sure to impress. Reach it via bus routes 1, 8, 19, 38 and 55.
Make the Journey Part of the Adventure
Every one of these locations can be reached by London bus, offering families an affordable and exciting way to travel. It also means that London Bus Advertising is perfectly placed to capture the attention of parents and children while they plan and travel.
Bus ads are unavoidable, memorable and perfectly suited for family-focused brands—whether it’s days out, snacks, entertainment, or education. By choosing to advertise on bus routes that pass through these hotspots, your campaign stays front-of-mind with active family audiences.
Want to target families with your brand this summer?
Explore our bus advertising formats or check out recent campaigns and news to see how other brands have used London’s bus network to grow awareness.
Ready to get started? Contact our team and we’ll help you craft a campaign that drives real results.
FAQs
What are the best family attractions accessible by bus in London?
Some of the top picks include Alexandra Palace, the Science Museum, Crystal Palace Park, and Kew Gardens—all easily reachable via London bus routes.
Are there free family-friendly attractions on this list?
Yes. Attractions like the British Museum, Hendon Park, and Queen Elizabeth Olympic Park are free to enter, making them perfect for cost-effective days out.
Why is bus advertising great for targeting families?
Buses travel through residential and high-footfall family zones, placing your brand directly in front of parents during school holidays and travel planning.
Can I choose which bus routes to advertise on?
Yes, we can help you target specific routes and areas that match your audience—perfect if you want to align with attractions or family zones.
