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London Bus Advertising: Your Complete Cost Guide

by Edward Whitmore
24 March 2025

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Considering showcasing your brand on London's iconic red buses? It's a smart choice. London bus advertising delivers remarkable impact, memorability, and cost-effectiveness while reaching millions across the capital daily.

Let's explore exactly what you'll pay for London bus advertising and the value these investments deliver.

London Bus Advertising Costs: Format Breakdown

At London Bus Advertising, we believe in transparent pricing to help you select the format that aligns with your campaign objectives and budget constraints. Every campaign is unique and the prices below are guides on average ad spend.

Bus Rears

£120 - £400 for a Four-Week Campaign

Bus rears offer excellent visibility to motorists, pedestrians, and cyclists, particularly in London's busy traffic (what locals call "traffic jams"). This cost-effective approach provides extensive reach without stretching marketing budgets.

Explore Bus Rear Advertising

Bus Sides

£180 - £500 for a Two-Week Campaign

Bus side advertisements deliver large-format exposure on busy high streets and shopping areas. Their prominent position captures thousands of glances daily, making them exceptional value for money.

Explore Bus Side Advertising

Bus Wraps

£10,000 - £30,000 for a Four-Week Campaign

For maximum visual impact, nothing compares to a full bus wrap. These moving billboards transform an entire bus into your brand showcase, creating an unmissable presence that travels throughout London.

Explore Bus Wrap Advertising

Bus Interiors

£15 - £25 per Panel for Four Weeks

Interior panels allow direct communication with bus passengers. These spaces are perfect for detailed messaging, special offers, or awareness campaigns, ensuring a captive audience throughout their journey.

Explore Bus Interior Advertising

Why London Bus Advertising Delivers Exceptional Value

Unmatched Audience Reach

Over six million passengers board London buses daily, with millions more viewing these advertisements in passing. This vast audience ensures exceptional exposure for your investment.

Outstanding Visibility

London's red buses are internationally recognised symbols of the city. Their distinctive appearance ensures your advertising stands out in the urban landscape, whether you choose a bold wrap or strategic interior placement.

Adaptable Solutions

From comprehensive experiential takeovers to targeted bus rear campaigns, we offer tailored solutions for every budget and marketing objective.

Professional Design Support

Our dedicated Design Services team can help craft visually compelling advertisements optimised for London's diverse, international audience.

Partner with London Bus Advertising

We pride ourselves on offering more than competitive pricing—we provide comprehensive expertise and support throughout your campaign journey. From initial planning through to post-campaign analysis, our team ensures your message effectively reaches your target audience.

Explore our past campaigns

Ready to Get Started?

Whether launching a new product, boosting brand awareness, or driving sales, London's red buses will carry your message throughout the capital with impact and efficiency.

Contact our team today via our Contact Us page to discuss how we can drive your advertising success forward.

Frequently Asked Questions

Have questions about London Bus Advertising? We have the answers. Below are some of the most common questions.

If you need more details book a call or reach out to our team.

What is bus advertising, and why use it?

Bus advertising uses exterior or interior spaces on London’s iconic buses to display marketing messages. It’s a powerful out-of-home format, offering high visibility across diverse demographics in high-traffic areas—especially in London’s bustling streets.

How do I know if advertising on London buses is right for my business?

If you want to raise brand awareness, target a large urban audience, or reach commuters and tourists on the go, bus advertising can be incredibly effective. Whether you’re a local enterprise or a global brand, London’s red buses are a powerful tool for achieving standout presence in the capital’s vibrant landscape.

How much does bus advertising cost?

Costs vary depending on factors like campaign length, bus format (e.g., full wrap vs. interior panels), and the routes you choose. Our expert team provides bespoke quotes to match your budget and marketing goals.

How do I measure the success of a bus ad campaign?

Key performance indicators for bus advertising campaigns include brand awareness uplift, increased website traffic, coupon redemption rates, QR code interactions, and social media activity. We also offer comprehensive post-campaign analysis, including surveys and analytics, to accurately measure campaign recall and impact.

Are there any restrictions on the types of ads or messages I can display?

All advertisements must adhere to Transport for London regulations and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Content deemed offensive or misleading is prohibited. Our experienced team will guide you through all applicable regulations to ensure your campaign runs smoothly.

Jump on board and start your journey today

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For over a decade, we've been transforming London’s iconic red buses into high-impact moving billboards—helping businesses like yours capture the attention of millions across the capital.

We take pride in our proven track record and are ready to make your next campaign a true success.

© Copyright London Bus Advertising 2014 - 2025

Registered Office: 34 South Molton Street, Mayfair, London, W1K 5RG

Company Reg. N. 7940063