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London Bus Advertising Showcases Bruntwood Works on Electric Buses

by Daisy Pembroke
1 April 2023

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Case Study

Discover how London Bus Advertising partnered with Bruntwood Works to promote Ev0, the UK’s lowest-carbon newbuild workspace, using sustainable bus advertising on electric buses.

Bringing Sustainability to the Streets with Bruntwood Works

Sustainability is more than just a buzzword—it’s a growing priority for businesses across all industries, including advertising. At London Bus Advertising, we recognise the importance of aligning campaigns with sustainable practices. That’s why, when Bruntwood Works approached us to promote Ev0, their newest workspace and the UK’s lowest-carbon newbuild, we knew we had the perfect opportunity to create a campaign that matched their eco-conscious mission.

By strategically placing Bruntwood Works’ campaign on electric buses, we ensured their message was not only seen by thousands but also delivered in an environmentally responsible way.

Why Electric Buses? A Perfect Match for a Sustainable Brand

Bruntwood Works is leading the way in sustainable workspace design, and their latest project, Ev0, is a testament to their commitment to low-carbon solutions. Featuring smart technology, energy-efficient design, green spaces, and wellness facilities, the building sets a new standard for future workplaces.

To reflect this vision, we placed the campaign on the rears of electric buses across the region, ensuring a cohesive and impactful approach to their advertising. These buses, powered by clean energy, helped reinforce Bruntwood Works' dedication to sustainability, making their commitment to a greener future visible on London’s streets.

Explore more about our bus advertising formats here.

The Campaign: A Smart, Sustainable Approach to Advertising

For this campaign, four electric bus rears carried Bruntwood Works’ creative, bringing attention to Ev0 as an innovative, eco-conscious workspace. The clean and modern bus rear design showcased the company’s key messaging, ensuring high visibility across busy urban routes.

Using bus rears was a strategic choice, as they provide longer dwell time for drivers, cyclists, and pedestrians, allowing the campaign’s message to be fully absorbed.

Discover why bus rears are a powerful advertising tool.

Why Sustainable Bus Advertising Matters

As more brands focus on environmental responsibility, sustainable advertising solutions are becoming increasingly important. Bus advertising on electric vehicles allows brands to:

  • Reduce Carbon Footprint – Align campaigns with eco-friendly transport solutions.
  • Reach a Wide Audience – Engage thousands of commuters, pedestrians, and motorists every day.
  • Demonstrate Commitment to Sustainability – Show consumers that sustainability is at the heart of your brand.

For Bruntwood Works, this campaign wasn’t just about promoting a new workspace—it was about reinforcing their long-term commitment to a greener future.

Learn more about our audience reach.

Make Your Next Campaign More Sustainable

At London Bus Advertising, we specialise in eco-friendly, high-impact advertising that gets your brand noticed while aligning with sustainable values. Whether you want to advertise on electric buses, sustainable formats, or across London’s iconic transport network, we’re here to help.

Get in touch today to explore sustainable advertising opportunities for your brand.

Frequently Asked Questions

Have questions about London Bus Advertising? We have the answers. Below are some of the most common questions.

If you need more details book a call or reach out to our team.

What is bus advertising, and why use it?

Bus advertising uses exterior or interior spaces on London’s iconic buses to display marketing messages. It’s a powerful out-of-home format, offering high visibility across diverse demographics in high-traffic areas—especially in London’s bustling streets.

How do I know if advertising on London buses is right for my business?

If you want to raise brand awareness, target a large urban audience, or reach commuters and tourists on the go, bus advertising can be incredibly effective. Whether you’re a local enterprise or a global brand, London’s red buses are a powerful tool for achieving standout presence in the capital’s vibrant landscape.

How much does bus advertising cost?

Costs vary depending on factors like campaign length, bus format (e.g., full wrap vs. interior panels), and the routes you choose. Our expert team provides bespoke quotes to match your budget and marketing goals.

How do I measure the success of a bus ad campaign?

Key performance indicators for bus advertising campaigns include brand awareness uplift, increased website traffic, coupon redemption rates, QR code interactions, and social media activity. We also offer comprehensive post-campaign analysis, including surveys and analytics, to accurately measure campaign recall and impact.

Are there any restrictions on the types of ads or messages I can display?

All advertisements must adhere to Transport for London regulations and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Content deemed offensive or misleading is prohibited. Our experienced team will guide you through all applicable regulations to ensure your campaign runs smoothly.

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