Bringing the Philippines to London – One Bus at a Time
There’s no better way to turn heads in London than with a stunning bus campaign, and Love Philippines knew it. Tasked with encouraging UK travellers to explore the breathtaking islands of the Philippines, the Department of Tourism teamed up with London Bus Advertising to deliver a campaign that was every bit as vibrant, inviting, and unforgettable as the country itself.
The strategy? Start strong with Supersides – sleek, high-impact panels running the full length of the bus – and double down with an all-in Full Bus Wrap, complete with rear coverage, once the first campaign delivered a clear win.
“If we can’t bring the Brits to the beach, let’s bring the beach to the Brits.”
The Supersides Success: A Taste of Paradise on the Move
In the initial phase, Love Philippines rolled out a fleet of Superside buses.
Each one proudly showcased breathtaking visuals of turquoise seas, golden beaches, and smiling faces. The artwork captured the essence of island life – not to mention the attention of thousands of daily commuters.
The campaign sparked conversations, snapped photos, and quite literally stopped people in their tracks. With buses reaching all corners of the capital, from Oxford Street to the outer boroughs, the message was loud and clear: the Philippines is calling.
After witnessing the traction and buzz, the team knew it was time to go even bigger.
Full Bus Wraps: A Moving Tropical Billboard
Encouraged by the Superside success, Love Philippines came back with a bold request – let’s cover the whole bus. Enter: the Full Bus Wrap explore the format here.
Now, each vehicle wasn’t just an ad – it was a moving, immersive showcase of Filipino charm. With vibrant imagery wrapping from front to back, including the often-overlooked rear why rears matter, the buses became tropical ambassadors on wheels. Londoners couldn’t help but take notice – and with thousands of impressions daily, the reach was sky-high.
From London Streets to Island Shores
The goal of this campaign was simple: boost tourism and put the Philippines top-of-mind for British travellers. But the execution? Far from simple – it was artfully crafted, strategically planned, and visually stunning.
Love Philippines showcased how transport media can be more than just ad space – it can be a storytelling platform, an experience, and a passport to curiosity. From creative design services to smart format selection, the campaign ticked every box for maximum impact.
Why Bus Advertising Works
London’s iconic red buses are more than just public transport – they’re premium advertising real estate. With formats like Supersides, Full Wraps, Bus Rears, Interiors, and even Experiential Takeovers, there's a solution for every message and every budget.
Need proof? Just look at the Love Philippines campaign gallery.
Whether you're a destination brand, a tech startup, or an FMCG giant, London’s streets offer visibility you can't ignore. And with our team at London Bus Advertising, the journey from concept to campaign is seamless.
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