Discover how London Bus Advertising helped launch Viator’s UK campaign, targeting tourists in London with eye-catching bus ads, promoting over 2,500 experiences.
Introduction: Bringing Viator to the UK
When Viator, a Tripadvisor company, wanted to introduce their UK offering to tourists in London, they turned to London Bus Advertising. Known for their vast fleet of advertising space on London's iconic buses, we were the perfect partner to help Viator promote their 2,500+ activities in the city. With London being one of the world’s top tourist destinations, we crafted a highly targeted and effective advertising campaign that reached tourists who were already exploring the city.
The Power of Bus Advertising for Tourism Campaigns
London Bus Advertising is an expert in creating high-impact campaigns that engage local and international audiences alike. With millions of tourists visiting the city each year, our bus advertising solutions offer unmatched visibility. From bus wraps to strategically placed bus side ads, our campaigns create lasting impressions on commuters and tourists. In the case of Viator, we combined our broad reach with highly targeted ad placement to ensure their message reached the right people at the right time.
Viator’s First UK Campaign on London Tour Buses
Viator’s UK campaign was a significant milestone for the brand, marking their first-ever advertising initiative on London Tour Buses. These specially designed buses cater to tourists, offering a unique opportunity to engage potential customers who were in the midst of exploring London. By placing eye-catching ads on the exterior and interior of these buses, Viator was able to target people who were already in London but had yet to decide on which tourist attractions to visit.
We strategically designed the campaign to showcase Viator’s vast range of activities, from guided tours to unique local experiences. The buses, both traditional London buses and specialist tour buses, were positioned in key tourist hotspots, making sure Viator’s message was in front of the right audience at the right moment.
Creative Bus Advertising Formats for Maximum Impact
To make the campaign stand out, London Bus Advertising leveraged a variety of advertising formats that perfectly complemented Viator’s brand. These included:
- Bus Wraps: Full-coverage wraps on buses allowed for vibrant, unmissable ads that maximised exposure. Viator’s stunning visuals of top experiences in London were displayed on buses across the city, attracting attention from locals and tourists alike.
- Learn more about bus wraps.
- Bus Sides and Rears: Placing ads on the sides and rears of buses ensured that Viator’s message was visible to commuters, pedestrians, and people driving through busy parts of the city. Explore bus sides and bus rears.
- Bus Interiors: Adverts inside buses gave Viator a chance to reach tourists while they were travelling around the city. These interior ads were designed to encourage passengers to book their next adventure through Viator, right from their phone. Check out our interior ad options.
- Experiential Takeovers: We also helped Viator create immersive, experiential campaigns that gave tourists an exciting and hands-on way to engage with the brand. Find out more about our experiential takeovers.
Targeting Tourists in London: A Smart Approach
One of the key aspects of the Viator campaign’s success was the precise targeting of tourists. London is a bustling hub for international visitors, and with so many options available, tourists often don’t know where to start when it comes to selecting experiences. Viator’s ads on buses provided an instant solution, offering easy access to the app and a wide range of activities to book on the go.
By using the strategic placement of ads on London buses, we ensured that Viator’s message reached tourists who had yet to decide on activities, guiding them toward booking their next memorable experience through Viator.
Why Bus Advertising is Perfect for Tourism Brands
When it comes to reaching a broad, diverse audience in an iconic city like London, few advertising channels offer the same level of exposure as bus advertising. With buses constantly on the move and crossing major tourist areas, bus ads are constantly in the public eye, offering an incredible opportunity for tourism brands to make an impact. London Bus Advertising helps brands like Viator stand out in a competitive market, offering flexible and creative advertising options that can be tailored to meet specific campaign goals.
Get in Touch to Launch Your Own Campaign
If you're a tourism brand looking to launch or expand your presence in London, we’re here to help. At London Bus Advertising, we have the expertise and experience to design a campaign that targets the right audience at the right time. With our wide range of advertising options, including bus wraps, bus sides, bus rears, and more, we’ll work with you to create a campaign that delivers results.
Interested in learning more or starting your own campaign? Contact us today and let’s get started!
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