Learn how Jet used London bus rear advertising to drive traffic and promote their £1,000 fuel giveaway, with 150 strategically placed ads across the city.
Introduction: Jet’s Fuel-Promoting Bus Advertising Campaign
When Jet, the well-known fuel company, wanted to generate buzz and drive entries for their £1,000 free fuel competition, they turned to London Bus Advertising for a high-frequency campaign. With 150 bus rear advertisements across London, the campaign successfully captured the attention of motorists, pedestrians, and commuters alike. The goal was clear: to engage the public with an exciting competition and boost visibility for Jet’s brand.
The Power of Bus Rear Advertising
Bus rear advertising is an incredibly effective way to grab attention. Positioned at the back of the bus, these ads target drivers who are stuck behind the bus in traffic, as well as pedestrians on the street. With London’s busy streets and high levels of traffic, the bus rear offers the perfect space to advertise a message that’s both eye-catching and hard to miss.
For Jet, this advertising format was the ideal choice. The bold and clear messaging, coupled with the stand-out artwork, ensured that their £1,000 fuel giveaway was seen by thousands of people daily.
Learn more about bus rear advertising and how it can help your brand get noticed.
Campaign Goals: Driving Entries and Boosting Brand Awareness
Jet’s campaign aimed to promote their exciting competition, where participants could win £1,000 worth of free fuel. With the competition hosted on the website winwithjet.com, the primary goal was to encourage people to visit the website and enter for a chance to win. The sleek and eye-catching designs on the bus rears featured clear messaging that directed people to the competition site, making it easy for them to take action.
Strategic Placement: Maximising Exposure Across London
The campaign utilised 150 strategically placed bus rear ads across the city. These were positioned on buses that travelled through key areas, including busy commuter routes, residential areas, and bustling shopping districts. This ensured that the adverts were seen by a wide and diverse audience—motorists stuck in traffic and pedestrians walking along the streets.
By opting for a high-frequency campaign, Jet maximised the number of people exposed to their message, making sure that the brand stayed top of mind. The more frequently people saw the ads, the more likely they were to take action, whether it was entering the competition or simply remembering Jet’s name.
See how we use targeted placements to reach the right audience for every campaign.
Outstanding Results: A Campaign That Delivered
The Jet bus rear campaign was a major success. The striking ads led to a significant number of entries on the winwithjet.com website, with hundreds of people taking part in the competition. Additionally, the results showed that 91% of individuals who saw the bus ads were able to recall them, highlighting the effectiveness of the campaign.
The high recall rate also speaks to the power of bus rear advertising in capturing attention and making a lasting impression. When strategically executed, bus advertising can drive tangible results, just like it did for Jet.
Why Bus Rear Advertising is Ideal for Your Brand
Bus rear advertising is a versatile and impactful format that’s perfect for a variety of campaign goals. Whether you're running a competition, launching a new product, or simply looking to boost brand visibility, this format ensures your message reaches a large and engaged audience. The high-frequency nature of bus rear advertising makes it an affordable yet powerful tool for both small and large campaigns alike.
Jet’s successful campaign is just one example of how this advertising format can be used effectively to drive traffic, raise awareness, and boost brand recognition.
Discover more about how bus advertising can be tailored to your campaign in our campaign gallery.
Get in Touch: Start Your Bus Advertising Campaign Today
At London Bus Advertising, we specialise in creating impactful, cost-effective campaigns that help brands like Jet reach their target audience. If you're interested in exploring how bus rear advertising can work for your business or campaign, our dedicated team is here to help.
At London Bus Advertising, we offer a variety of formats, including bus wraps, bus sides, bus interiors, experiential takeovers and bus rears, to suit your campaign goals. Our team can help you create a visually striking and effective advertising campaign that reaches thousands of people every day.
To get started, contact us today and let us create a tailored campaign that will drive results for your brand!
Jet’s high-frequency bus rear advertising campaign is a perfect example of how this format can help brands create awareness and drive consumer action. With 150 strategically placed ads across London, Jet’s £1,000 fuel competition received the attention it deserved. If you’re looking to leverage bus advertising for your brand, get in touch with our team at London Bus Advertising today to learn how we can help you achieve your goals.
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