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WINTER OLYMPICS 2018

London-wide campaign in association with Korea Tourism

–          15 full wrap buses in London
–          80% have responded to bus ads
–          91% can recall bus ads they’ve seen

London Bus Advertising began the one-year countdown to the beginning of the 2018 Winter Olympics with this stand-out bus advertising campaign in association with Korea Tourism and PyeongChang 2018.

PyeongChang 2018 Olympics

The full livery campaign saw the iconic London Big Red Bus transformed to carry eye-catching imagery of Winter Olympians, generating excitement ahead of the quadrennial winter sports showpiece event.

The fully wrapped bus campaign allowed every available inch of the London bus to be covered by PyeongChang 2018 branding, including the full rear of the bus. This allows advertisers to target other motorists who are travelling directly behind the bus when in traffic.

The strategically-planned campaign allowed PyeongChang 2018 to target sports fans as the London buses made their way across the city, catching the eye of millions and turning heads of commuters, shoppers, residents and tourists.

Fully wrapped bus advertising campaigns allow brands to position themselves on the UK’s largest mobile marketing format, transforming a world-famous tourist attraction into an effective mobile advertising billboard.

To discuss what a full livery bus advertising campaign could do for your business, brand or product, contact our experienced team at London Bus Advertising today.

Winter Olympics Bus Wrap

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