A Breath of Fresh Air… on Wheels
When the colder months roll in, so do coughs, sniffles, and the dreaded sore throat. But this November, Vicks had other plans. Teaming up with us at London Bus Advertising, they launched a visually striking campaign for their Triple Action VapoDrops — and where better to do it than on London’s most iconic mobile billboards: the red bus.
Taking Over the City, One Superside at a Time
The format of choice? The ever-powerful bus Supersides. Stretching boldly across the length of double-decker buses, Vicks’ vibrant blue creatives stood out brilliantly against the city’s grey November skies.
This wasn’t just about exposure — it was about impact. These mobile giants travelled through central hotspots, high streets, residential boroughs and commuter routes — delivering Vicks’ cold-beating message directly to millions of eyes every day.
Relief On the Move
With messaging that promised to “soothe sore throats, clear blocked noses, and calm coughs”, the campaign hit the nail on the (slightly congested) head. Londoners stuck in traffic, rushing to work, or waiting at crossings couldn’t help but notice the crisp, clean design and instantly recognisable Vicks branding.
By tapping into the season’s most relatable struggle — the dreaded winter bug — and pairing it with one of London’s most visible platforms, this campaign hit where it matters: attention, association, and action.
Powered by Strategic Route Planning
With our media planning expertise, every route was carefully mapped for maximum reach. We made sure Vicks buses served areas packed with footfall — from Oxford Street’s chaos to suburban school runs. The goal? Surround Londoners with helpful, relevant messaging when they needed it most.
Design That Pops (And Coughs That Stop)
To make a Superside shine, design matters. Our in-house creative team collaborated to ensure the artwork worked across motion, distance and light — especially in those dim winter afternoons.
Need a campaign that turns heads and clears sinuses? Vicks proved it can be done — all while staying stylishly on brand.
Another Win for Bus Advertising
Bus advertising isn’t just effective — it’s efficient, flexible, and unforgettable. As seen in our campaign gallery, brands like Vicks, Coca-Cola, and Spotify have all leaned into the power of moving media. And with formats from wraps to rears and interiors, there’s a style for every message.
This campaign isn’t just a win for Vicks — it’s a cold-season masterclass in how to capture a city’s attention.
Want to Catch Eyes Like Vicks Did?
Whether you're battling bugs or building a brand, London’s buses are ready to roll your message out in style. Let’s get your campaign moving.
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