- 50 fully wrapped buses
- 45 PureGym gyms across London
- 84% prefer buses with ads
London Bus Advertising has teamed up with famous fitness franchise PureGym on a new long-term full wrap bus advertising campaign.
A fleet of 50 eye-catching branded buses will be travelling the streets of London over the coming months, promoting PureGym’s 45 sites across the capital and encouraging people to get active and get fit by joining their local gym.
The stand-out campaign saw London’s iconic Big Red Bus given a stylish makeover, transformed to carry the turquoise and white branding of the fitness chain.
London buses will be seen by millions of residents and commuters in the capital, with the vehicles carrying the PureGym branding across the city, with bus routes secured that are close to PureGym’s sites.
The rear of the advertisement encourages people to join online at www.puregym.com, targeting other motorists or pedestrians who are travelling directly behind the bus.
A fully-wrapped bus advertising campaign sees your brand positioned on the UK’s largest mobile media format, transforming an iconic tourist attraction into an effective mobile billboard which travels over 700 miles each week!
To see what an LBA bus advertising campaign could do for your business, get in touch today!