Bus superside advertising has become one of the most effective formats for brands looking to make an impression on London’s streets. Running almost the full length of a bus, supersides provide large-scale, eye-level exposure that captures the attention of pedestrians, commuters, and drivers alike.
For both local businesses and international names, supersides offer the perfect blend of reach and impact. They move through London’s busiest high streets, shopping hubs, and residential areas, ensuring campaigns reach a diverse audience.
The Impact of Bus Supersides in London
High Street-Level Impact
Positioned along the side of the bus, supersides are directly at eye level. They’re seen by thousands every day as buses crawl through high-traffic areas, stop at busy junctions and travel along iconic high streets.
Reaching Diverse Audiences
London’s bus network is vast and serves millions of journeys daily. Superside ads cut across demographics, reaching tourists, professionals, students and families. For international brands, this format is a gateway to a truly global audience. For local businesses, it’s a chance to target specific boroughs and communities.
Continuous Movement
Buses travel through residential areas, shopping districts, tourist hotspots and central business zones. This means your brand message is constantly moving and being delivered to new audiences across the capital.
For more information on formats, explore our bus sides advertising page.
Top Ways To Maximise Bus Superside Ads
Superside advertising is versatile and works across many campaign types. This makes it an ideal choice for:
Product Launches
With their large creative space and constant city coverage, supersides are perfect for unveiling a new product. The format ensures maximum awareness in a short timeframe.
Seasonal Campaigns
From Christmas shopping to summer promotions, superside ads capture attention during busy retail periods. They place your brand front and centre when consumer spending peaks.
City-Wide Awareness Building
For brands looking to dominate the capital, supersides deliver high-frequency coverage across London’s busiest routes, ensuring your message is consistently seen by millions.
Famous Campaigns That Lit Up London With Superside Advertising
Over the years, countless brands have used superside advertising to connect with Londoners. Here are some standout examples that showcase its power:
Vicks
Vicks used London bus supersides to spread a clear and simple health message across the capital. The campaign combined strong visuals with high-frequency coverage, ensuring commuters couldn’t miss the trusted household brand.
Examberry
Examberry, an education brand, brought exam prep to London’s streets by targeting parents and students in key neighbourhoods. The bright, informative creative maximised awareness during peak academic seasons.
Ghost Fragrances
Ghost Fragrances turned heads with their “Orb of Night” launch. Their superside creative combined striking visuals with London-wide bus coverage, making the fragrance unmissable ahead of its release.
Prezzee
Prezzee made Christmas gifting easier with superside advertising promoting their digital gift cards. Covering key shopping routes, the campaign captured festive shoppers and gift buyers across London.
Why Bus Supersides Remain a Go To Format for Brands
Bus superside advertising continues to prove its worth for brands of every size, from household names to new market entrants. Its combination of scale, cost-effectiveness and street-level visibility makes it a preferred format for building immediate recognition.
More than just raising awareness, superside campaigns actively drive leads and strengthen brand recall. They work seamlessly alongside digital and retail strategies, ensuring messages are reinforced across multiple consumer touchpoints. Whether supporting a product launch, a seasonal promotion, or a long-term brand strategy, supersides consistently deliver measurable results.
For brands keen to maximise campaign effectiveness, supersides can also be paired with bus rears, bus wraps, or even experiential takeovers, creating multi-format coverage that dominates the streets.
Boost Your Brand Visibility with Experts!
At London Bus Advertising, we specialise in helping brands unlock the full potential of superside campaigns. From creative design to route planning and campaign management, our team ensures your message reaches the right audiences in the right places.
Whether you’re a local business aiming to stand out in your community or an international brand seeking city-wide impact, we’ll guide you every step of the way to deliver results that last.
Get in touch with us today to discuss how superside advertising can put your brand in the spotlight across London.
