Discover how London Bus Advertising partnered with Montirex to create a show-stopping experiential bus campaign at UFC 286. See how bus advertising can amplify brand presence and engage audiences in unique ways.
Montirex Takes Over London with a Bold Bus Advertising Campaign
Last month, London Bus Advertising teamed up with Montirex to deliver an unforgettable out-of-home (OOH) campaign in the lead-up to UFC 286 at London’s O2 Arena. Combining a high-impact fully wrapped bus with experiential elements, this activation successfully merged sportswear branding with the excitement of combat sports.
From eye-catching exterior designs to immersive interior experiences, the campaign was designed to capture the attention of sports fans and elevate Montirex’s brand visibility in an engaging and dynamic way.
The Power of a Fully Wrapped Bus
To ensure maximum exposure, Montirex opted for a full bus wrap, transforming a London bus into a mobile billboard that demanded attention.
The creative execution featured striking imagery of UFC fighters dressed in Montirex apparel, accompanied by the powerful slogan “Dare to Be Great.” This bold visual identity resonated with both sports fans and fashion enthusiasts, reinforcing Montirex’s positioning as a premium sportswear brand.
Throughout the event, the bus served as a high-impact promotional tool, parked outside the O2 Arena—one of London’s most iconic venues—where thousands of attendees and passersby could engage with the brand.
Learn more about full bus wraps here.
Bringing the Brand to Life with Experiential Marketing
Beyond being a visual centrepiece, the Montirex bus was designed for interaction. Inside, the space was transformed into a dynamic brand experience, featuring:
- A DJ Booth – Setting the vibe with energetic music to draw crowds and build anticipation for the main event.
- A Podcast Studio – Hosting a special episode of @thefightdisciples podcast, bringing fans exclusive pre-fight discussions and insights.
- An Indoor Football-Themed Setup – Reinforcing Montirex’s connection to sports culture while creating a unique and immersive space for visitors.
By integrating these experiential elements, Montirex was able to create a memorable connection with its audience, turning the bus into an interactive brand hub rather than just a static advertisement.
Discover the impact of experiential bus advertising.
Why This Campaign Was a Success
The Montirex x London Bus Advertising campaign perfectly demonstrated the power of bus advertising combined with experiential marketing. Key takeaways include:
- Strategic Placement: Positioning the bus outside the O2 Arena ensured exposure to a highly relevant audience of sports and fight enthusiasts.
- Immersive Branding: The fully wrapped bus created a bold, visual impact, while the interior experience allowed attendees to actively engage with Montirex’s brand.
- Community Engagement: The collaboration with The Fight Disciples Podcast reinforced Montirex’s commitment to the sports industry and its audience.
Why Experiential Buses Work for Brand Campaigns
Experiential bus advertising is a powerful way to engage audiences beyond traditional OOH formats. Whether it’s a static brand takeover or an interactive experience, a bus provides a versatile platform for brands to make a lasting impression.
At London Bus Advertising, we offer a variety of formats, including bus wraps, bus sides, bus interiors, experiential takeovers and bus rears, to suit your campaign goals. Our team can help you create a visually striking and effective advertising campaign that reaches thousands of people every day.
Want to create a standout bus advertising campaign for your brand? Contact us today and let’s bring your vision to life!
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