LBA Brings the Wonders of China to London’s Streets with Bus Advertising

Discover how London Bus Advertising’s superside campaign for China National Tourist Office brought China’s stunning scenery to the streets of London, promoting China as a must-visit holiday destination.

Introduction: Showcasing China as the Ultimate Travel Destination

The China National Tourist Office (CNTO) recently partnered with London Bus Advertising to promote China as a premier holiday destination. As part of an engaging marketing campaign, the CNTO utilised London’s iconic buses to bring China’s awe-inspiring landscapes and cultural heritage directly to the streets of the capital. By using superside bus advertising, the campaign captured the attention of a wide range of London’s pedestrians and commuters, encouraging them to consider China as their next holiday destination.

The Power of Superside Bus Advertising

Superside advertising is a powerful format that allows brands to make a big impact with large, eye-catching visuals. For the CNTO, this meant showcasing breathtaking images of China’s most famous landmarks, landscapes, and cultural scenes. These striking visuals, combined with a compelling message of “A holiday to remember,” were designed to inspire and attract travellers to explore the beauty and history of China.

Why Superside Advertising Was the Right Choice:

• High Visibility: The superside format offers a large canvas for creative designs, ensuring maximum impact as the buses travel along high-traffic routes in central London.
• Widespread Reach: Positioned on one of the most common and visible transport modes, the ads reach a vast audience of Londoners, tourists, and commuters who regularly use buses.
• Strategic Location: By targeting key routes through central London, the campaign captured the attention of both locals and visitors who might be considering their next travel destination.

With these elements combined, the superside buses turned into moving billboards, showcasing the beauty of China while strategically targeting potential travellers.

Engaging London’s Audience with Stunning Imagery

The visuals used in the China tourism campaign were carefully chosen to represent the diverse and stunning beauty of China. From the iconic Great Wall to the serene landscapes of rural China, the images depicted the wide array of experiences awaiting visitors to the country.

Key Features of the Campaign’s Design:

• Striking Imagery: The superside buses featured captivating images of China’s natural beauty, historic sites, and vibrant cities.
• Engaging Messaging: The phrase “A holiday to remember” sparked curiosity, suggesting that a visit to China would be a once-in-a-lifetime experience.
• Cultural Appeal: The campaign effectively communicated China’s rich culture and history, enticing potential visitors with the promise of an immersive cultural experience.

By highlighting the country’s diverse attractions, the campaign aimed to capture the imagination of London’s busy commuters and pedestrians, encouraging them to discover more about the travel opportunities China has to offer.

Reaching a Vast and Diverse Audience

London’s buses are an excellent platform for reaching a large and diverse audience. With buses regularly travelling across the capital and passing through some of the city’s most iconic areas, the campaign ensured that China’s tourism message was seen by thousands of potential travellers every day.

How Bus Advertising Reached a Wide Audience:

• Targeted Routes: The superside ads were strategically placed on buses running the central Gold routes across London, covering busy areas with high foot traffic.
• Frequent Exposure: London buses are constantly in motion, providing repeated exposure to the campaign’s message. Commuters and tourists had multiple opportunities to see the ad during their daily journeys around the city.
• Appealing to Both Locals and Tourists: The campaign not only reached Londoners who might be considering travel but also international tourists visiting the capital, many of whom are likely to be future travellers to China.

This wide-reaching campaign tapped into London’s multicultural, diverse audience, making it an ideal format for promoting a destination like China, which offers such a broad range of experiences for all types of travellers.

The Success of the Campaign

The partnership between the China National Tourist Office and London Bus Advertising proved to be a successful strategy for increasing awareness of China as a holiday destination. The striking visuals, combined with the strategic placement on high-traffic bus routes, ensured that the campaign reached a broad audience, effectively piquing their interest in visiting China.

Why the Campaign Was Effective:

• High-Impact Visuals: The combination of stunning imagery and powerful messaging ensured the campaign was both memorable and inspiring.
• Strategic Ad Placement: Superside ads on central London routes maximised visibility and engagement with a highly relevant audience.
• Targeting Potential Travellers: The campaign specifically appealed to those considering their next holiday, offering a unique and enticing option in the form of China.

The campaign successfully brought China to London’s streets, showcasing the country’s appeal and encouraging potential visitors to take the next step in planning their trip.

Take Your Brand to the Streets of London

If you’re looking for a way to reach a wide, engaged audience and make a lasting impact, London Bus Advertising offers the perfect solution. Whether you’re promoting a destination, a product, or an event, our bus advertising formats—including supersides—can help your brand stand out in the busy streets of London.

At London Bus Advertising, we offer a variety of formats, including bus wraps, bus sides, bus interiors, experiential takeovers and bus rears, to suit your campaign goals. With the right strategy and creative design, you can take your message to the streets and engage thousands of potential customers.

Contact us today to learn how we can help you create an impactful advertising campaign that reaches thousands of potential customers every day.

By partnering with London Bus Advertising, the China National Tourist Office was able to effectively promote China as an unforgettable holiday destination, reaching a broad audience with compelling visuals and messaging. This campaign exemplifies how bus advertising can be used to create lasting impressions and drive interest in exciting travel opportunities.