Discover how London Bus Advertising helped launch GHOST Fragrance’s latest scent, Orb of Night, with an impactful out-of-home (OOH) campaign across London and the UK.
Bringing GHOST Fragrance’s Orb of Night to the Streets of London
London Bus Advertising was thrilled to partner with GHOST Fragrances to launch their latest perfume, Orb of Night. A brand synonymous with elegance and empowerment, GHOST has been a staple in the fragrance industry for over 20 years, crafting scents that inspire confidence and femininity.
To ensure maximum exposure for this exciting launch, we rolled out a dynamic bus advertising campaign across London and the rest of the UK, using a mix of high-impact formats to captivate audiences on the move.
A Multi-Format Bus Advertising Strategy
To bring the Orb of Night campaign to life, we utilised a range of bus advertising formats, each designed to maximise reach and engagement:
- Supersides – Offering large-scale visibility on the sides of buses, supersides ensured that GHOST’s striking creative was seen by pedestrians, motorists, and public transport users alike.
- Twinkly’s – Eye-catching and engaging, Twinkly’s enhanced the campaign’s visual appeal, especially in the evenings when their illuminated effect brought the design to life.
- T-Sides – Perfect for high-traffic areas, T-sides provided a bold, unmissable advertising platform that commanded attention as buses navigated the city.
By strategically placing the campaign across these formats, we ensured that GHOST Fragrance’s brand message reached a diverse and extensive audience, reinforcing brand recognition and creating buzz around the new perfume launch.
Explore our bus advertising formats here.
Why Bus Advertising Was the Perfect Choice for GHOST Fragrances
Launching a luxury fragrance requires a campaign that exudes sophistication while reaching the right audience at the right time. Bus advertising provided the perfect solution by:
- Maximising Exposure – Buses travel through some of the busiest streets in the UK, ensuring Orb of Night was seen by millions of potential customers daily.
- Targeting Urban Consumers – With a strong presence in shopping districts, nightlife areas, and business hubs, bus ads connected directly with consumers likely to be interested in high-end fragrances.
- Creating Brand Presence – A multi-format approach allowed for a seamless and widespread brand presence, reinforcing the campaign’s message wherever people travelled.
Learn more about how bus advertising reaches your audience.
A Campaign That Made an Impact
The Orb of Night campaign successfully blended elegance with high-visibility advertising, helping GHOST Fragrances make a bold statement with their latest product. By leveraging bus advertising’s mobility and dominance, we ensured that the brand's message resonated with commuters, shoppers, and passersby alike.
Whether seen during the morning rush hour or illuminating the city at night with Twinkly’s, this campaign positioned GHOST Fragrances at the forefront of consumers’ minds, making Orb of Night an unforgettable launch.
See more successful campaigns in our gallery.
Ready to Elevate Your Brand with Bus Advertising?
If you’re looking for an impactful, high-visibility advertising solution, bus advertising could be the perfect fit for your brand. From fully wrapped buses to targeted interior placements, we can tailor a campaign to suit your needs.
At London Bus Advertising, we offer a variety of formats, including bus wraps, bus sides, bus interiors, experiential takeovers and bus rears, to suit your campaign goals. Our team can help you create a visually striking and effective advertising campaign that reaches thousands of people every day.
Get in touch with our team today to find out how we can bring your next campaign to life.
_1coFR1.webp)
_ZXRmfc.webp)
