Explore how Isabel Marant used full wrap bus advertising in London during Fashion Week to target fashion enthusiasts and promote their Mayfair boutique.
Introduction: Isabel Marant Hits the Streets of London
London Fashion Week (LFW) is one of the most influential events in the fashion calendar, and Isabel Marant, the renowned Parisian designer, seized the opportunity to bring her stylish brand to the streets of London. In collaboration with London Bus Advertising, Isabel Marant launched an eye-catching bus advertising campaign, using the iconic London bus as a mobile billboard to target fashion lovers and elevate brand awareness during LFW.
With a fleet of 25 fully wrapped buses, the campaign became a striking presence in the capital, effectively blending fashion and street advertising to create a unique and memorable experience.
Transforming London’s Buses into Mobile Fashion Billboards
Isabel Marant’s London Fashion Week campaign took full advantage of the impressive visibility provided by the full wrap bus advertising format. Each bus was completely transformed, with every inch of the exterior covered in sleek and stylish branding that reflected the designer’s iconic Parisian aesthetic.
The buses were strategically placed across key fashion districts in London, including the area around Isabel Marant’s flagship boutique in Mayfair on Bruton Street. As they navigated busy shopping streets, these fully wrapped buses acted as mobile billboards, capturing the attention of pedestrians, commuters, and tourists. Whether driving through Soho, Oxford Street, or near LFW venues, the buses were hard to miss, allowing the Isabel Marant brand to shine.
Targeting Fashion Enthusiasts During London Fashion Week
London Fashion Week attracts thousands of fashion enthusiasts, industry professionals, and media from around the world. By timing the campaign to coincide with LFW, Isabel Marant maximised her exposure to a highly relevant audience. The buses, with their bold and stylish designs, were positioned to capture the attention of attendees, shoppers, and passers-by in some of London’s most fashionable locations.
With over 5,000 LFW attendees and a significant portion of the capital’s fashion-forward residents exposed to the campaign, the bus advertisements helped ensure that Isabel Marant remained top of mind for those seeking the latest in luxury fashion.
Want to know how to target specific audiences with bus advertising? Check out our audience insights for more information.
Why Full Wrap Bus Advertising Was the Right Choice
Full wrap bus advertising is the ultimate format for creating maximum impact and visibility. With buses travelling over 700 miles each week across London, they provide an unparalleled opportunity to get your brand noticed. Isabel Marant’s campaign utilised the largest mobile advertising format available in the UK, making it the perfect vehicle to capture the attention of London’s fashion-savvy residents and visitors.
The campaign’s success is reflected in the high response rate of 80%, with many people recalling the striking ads seen on buses around the city. The combination of a high-impact visual and targeted location ensured that Isabel Marant’s message reached the right people at the right time, driving foot traffic to the Mayfair store and generating buzz around the brand.
See how a full wrap bus campaign could boost your brand’s visibility.
A Fashion-Forward Advertising Strategy
For fashion brands like Isabel Marant, standing out in a crowded marketplace is crucial. Full wrap bus advertising offers an innovative way to cut through the noise and ensure your brand is seen by thousands, if not millions, of potential customers. The buses act as mobile billboards, travelling through key areas where fashion-conscious consumers are most likely to be.
With the visually striking nature of the campaign, it was impossible for LFW attendees and passers-by not to take notice. This is the power of bus advertising—its ability to reach a wide audience and leave a lasting impression.
Interested in how bus advertising can transform your next campaign? Our design services can help bring your ideas to life.
Contact Us to Start Your Fashion Campaign
At London Bus Advertising, we specialise in creating impactful advertising campaigns that reach your target audience in a memorable way. Whether you’re launching a new product, promoting an event, or showcasing your brand like Isabel Marant did, we offer a variety of formats to help your business stand out.
If you’re looking to make a bold statement in London, get in touch with our team today to discuss how bus advertising can work for you.
Contact us to start your campaign today!
Isabel Marant’s London Fashion Week bus advertising campaign highlights the power of full wrap bus advertising in reaching a stylish, fashion-savvy audience. With 25 fully wrapped buses travelling through key areas of the capital, the campaign effectively raised brand awareness and captured the attention of thousands of potential customers. If you're looking to create an unforgettable advertising campaign, London Bus Advertising is here to help you make your mark.
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