Explore how Examberry’s bus superside campaign across Hounslow, Kingston, and Ealing reached thousands of Londoners, promoting their 11-plus exam prep materials with impactful mobile advertising.
Introduction: Reaching London Families with Examberry’s 11-Plus Exam Prep
As the end of the academic year approaches, parents and students alike are preparing for the challenge of the 11-plus exams. To help them succeed, Examberry – experts in 11-plus exam preparation – launched an effective advertising campaign to showcase their comprehensive range of study materials. Partnering with London Bus Advertising, Examberry utilised the eye-catching superside format to take their message across key London districts, including Hounslow, Kingston, and Ealing.
This case study highlights the success of Examberry’s bus advertising campaign, which leveraged the visibility of London’s iconic buses to reach a broad audience and raise brand awareness among families across the capital.
Why Superside Advertising Was the Perfect Choice for Examberry
Superside advertising on London buses offered the perfect opportunity for Examberry to increase their visibility. Located on the side of the buses, supersides are large, attention-grabbing ads that stand out in busy urban areas. The format is ideal for campaigns that need to reach a wide and diverse audience, as the buses travel through high-traffic areas, engaging commuters, passengers, pedestrians, and other road users.
Key Benefits of Superside Advertising:
- Maximum Visibility: The large format ensures that Examberry’s message was seen by thousands of potential customers, from commuters to pedestrians.
- Targeted Location: The focus on Hounslow, Kingston, and Ealing helped reach families and students in key areas where Examberry’s services are most relevant.
- Wide Reach: Buses travel throughout London, offering exposure to a broad cross-section of the population, including local residents, visitors, and tourists.
By using bus supersides, Examberry effectively captured the attention of busy families on their daily routines, allowing them to engage with the message about exam preparation at a crucial time in the academic year.
Clear Branding and Strategic Messaging
One of the key elements of this campaign was the clear and effective branding. Examberry’s logo and key messages were prominently displayed to ensure instant recognition. The design highlighted the range of materials available for both digital and traditional learning formats, appealing to a wide audience of parents and students who may have different preferences for study methods.
Campaign Focus:
- Exam Preparation: Emphasising the importance of preparing for the 11-plus exams, the ad captured the urgency of the upcoming exam season.
- Brand Awareness: The bold, easy-to-read branding made Examberry immediately recognisable to those considering extra study materials.
- Dual Learning Formats: By showcasing both digital and traditional study options, the campaign appealed to a broad spectrum of parents and students, accommodating various learning styles.
The clear call-to-action on the superside ad encouraged families to explore Examberry’s website and learn more about their study materials, driving traffic and potential sales.
Engaging Commuters, Passengers, and Pedestrians
London bus advertising is not just about reaching passengers; it’s about engaging commuters, pedestrians, and drivers who are all exposed to the campaign while the buses travel through high-footfall areas. The superside format allowed Examberry to make a lasting impression on people, whether they were catching the bus, walking along the street, or driving in the vicinity.
- Commuters and Passengers: As buses travel through key districts, people on board had plenty of time to view and engage with the advertisement, especially during longer journeys.
- Pedestrians and Drivers: Even those not using public transport were exposed to the ads as buses moved through busy streets, offering extended exposure to potential customers.
This wide-reaching approach maximised the visibility of Examberry’s campaign, ensuring the message was delivered to a diverse audience.
Perfect Timing for Examberry’s Campaign
With the end of the academic year on the horizon, the timing of the campaign was ideal for Examberry to attract attention from parents and students preparing for their 11-plus exams. By launching the campaign in the lead-up to the exam season, the company capitalised on the increased demand for exam preparation materials during this busy period.
The bus advertising campaign also complemented other marketing efforts, creating a multi-channel approach to reach potential customers at the right time and in the right place. With parents actively seeking ways to support their children’s learning, Examberry was able to position itself as a trusted resource for exam success.
Results and Impact
The Examberry bus superside campaign successfully raised brand awareness and positioned the company as a leader in 11-plus exam preparation. By strategically placing ads in areas with high family populations and educational needs, Examberry was able to generate interest and drive potential customers to their website.
With its targeted approach and creative use of bus advertising, Examberry reached a wide audience and made a lasting impression on thousands of potential users. The campaign proved to be a cost-effective way to increase visibility and engage with families looking for quality exam preparation resources.
Get Your Brand on London’s Iconic Buses
If you’re looking to reach a wide and diverse audience across London, bus advertising offers an unparalleled opportunity to showcase your brand. London Bus Advertising can help you create impactful campaigns using a variety of formats, including supersides, bus wraps, and interior panels. Whether you’re targeting local families or city commuters, we can help you design the perfect advertising solution for your needs.
Contact us today to discuss how we can help your brand reach thousands of potential customers with effective bus advertising!
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