London bus campaign promoting “The Fruit of Life”
– 5 eye-catching full wrap buses
– Promoting the health benefits of avocados
– 8.6m to target in London
London Bus Advertising is giving London’s famous Big Red Bus a makeover, bringing the bright green branding of the World Avocado Organisation to the streets of the capital with a new campaign.
A fleet of five eye-catching double decker buses have been fully wrapped to carry the branding of the “Fruit of Life” and highlighting its health benefits and availability in nearby Tesco stores. The creative also showcases the social media channels of the World Avocado Organisation, encouraging people to visit their Twitter, Facebook and Instagram accounts.
Known for its food and drink scene, advertising avocado in London will allow the WAO to target “foodies” as the London buses travel across the capital in style, turning the heads of residents, commuters and tourists who spot the buses round the city.
A full livery double decker bus advertising campaign sees brands positioned on the largest mobile advertising format available in the United Kingdom, with 62% of ABC1 adults in London noticing bus advertising in the past week alone.
To find out what a bus advertising campaign could do for your brand or business, contact our experienced team at London Bus Advertising today!