The Bus That Became a British Icon
There are few things more quintessentially London than the red double-decker bus — and at the heart of that legacy is the beloved Routemaster. First hitting the capital’s streets in 1956, this engineering marvel wasn’t just built to carry passengers — it became a symbol of the city itself.
Dreamed up by London Transport and crafted by the Associated Equipment Company (AEC) and Park Royal Vehicles, the Routemaster was ahead of its time. With its half-cab front, open rear platform, and sleek aluminium frame (inspired by aircraft engineering), it set the bar for public transport innovation. Its lightweight build, independent suspension, power steering, and automatic gearbox made it surprisingly nimble, earning admiration from drivers and engineers alike.
A Revolution on Four Wheels
Designed between 1947 and 1956, the Routemaster replaced London's ageing fleet of diesel buses and trolleybuses. The goal? A bus that was lighter, easier to maintain, and more efficient to run. The result was a 64-seater that still managed to be three-quarters of a ton lighter than its predecessor.
In fact, it was one of the first buses to use an "integral" construction — blending chassis and body into one unit. This made it strong, safe, and cost-effective. And it wasn’t just the tech that turned heads. The Routemaster oozed style, with its polished curves and instantly recognisable red paintwork.
From the Streets to the Stamps
In total, 2,876 Routemasters were produced between 1954 and 1968, the majority rolling into service with London Transport. Though retired from regular routes in 2005, they continued running on select heritage lines until 2019 — and more than 1,200 are still around today, lovingly preserved by collectors, operators, and museums.
This bus didn’t just capture Londoners’ hearts — it earned a place in design history. It was named one of Britain’s top ten design icons alongside the Mini, Spitfire, and even the World Wide Web. In 2009, it proudly featured in the Royal Mail’s “British Design Classics” stamp series.
Still Making an Impression – This Time for Brands
While most Routemasters have been retired from daily service, they’ve taken on a new life — as rolling advertising billboards. Whether it’s a heritage event, a film premiere, or a high-impact experiential campaign, the Routemaster remains a head-turner in the marketing world.
At London Bus Advertising, we’ve seen first-hand how effective Routemaster advertising can be. The nostalgia factor, the visibility, the charm — it all combines to create a powerful brand moment.
Want to make a statement? Go big with a full bus wrap or keep things sleek with bus sides and bus rears. Fancy engaging passengers inside too? Bus interiors let your message ride with them every step of the way.
Not Just for Show – These Campaigns Deliver
The Routemaster may be old-school in style, but when it comes to audience reach, it’s still got the edge. With London’s diverse audience and constant footfall, a well-placed Routemaster campaign stands out from the noise.
Our design services help ensure your ad feels fresh, modern, and attention-grabbing — whether you're a boutique brand or a global powerhouse. Just browse our campaign gallery to see what’s possible.
Plus, with our range of formats — including experiential takeovers — you can do more than advertise. You can create memories.
Take Your Brand for a Ride on a Legend
There’s heritage, there’s impact, and then there’s the Routemaster — a piece of history still rolling through the capital, ready to carry your brand into the spotlight.
Ready to stand out with a campaign that blends legacy and creativity? Get in touch with us today, and let’s get your message moving — in true London style.
Make history with your brand — advertise on a London icon.
