Discover how the World Avocado Organisation used a fleet of fully wrapped buses to promote the health benefits of avocados in London, reaching millions with a memorable campaign.
Introduction: Bringing Avocados to the Streets of London
The World Avocado Organisation (WAO) is on a mission to share the health benefits of avocados, and what better way to do that than by bringing the “Fruit of Life” to the busy streets of London? London Bus Advertising partnered with WAO for an eye-catching, high-impact campaign that put the bright green branding of avocados front and centre across the capital. With a fleet of fully wrapped double-decker buses, the campaign spread awareness of the benefits of avocados and encouraged people to pick up a pack from nearby Tesco stores.
Transforming London’s Iconic Red Buses
To truly capture the attention of Londoners, the World Avocado Organisation opted for a full livery bus advertising campaign. A fleet of five double-decker buses was completely transformed with vibrant green designs, turning these buses into large-scale moving advertisements. The buses featured the WAO’s branding and a call to action, inviting people to explore the health benefits of avocados and follow WAO’s social media accounts on Twitter, Facebook, and Instagram.
This campaign took full advantage of the bus advertising format, ensuring that the messaging was visible from every angle. The striking green colours and simple yet effective design made these buses stand out, leaving a lasting impression on all who saw them.
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Reaching Millions Across London
London is a city known for its vibrant food scene, making it the perfect place for the World Avocado Organisation to target food enthusiasts and health-conscious individuals. The bus routes were strategically chosen to ensure that the campaign reached the right audience. With a fleet of five buses travelling across the city, millions of commuters, residents, and tourists saw the ads, making it a highly effective way to generate awareness and spark conversations about avocados.
The buses were seen by approximately 8.6 million people throughout the campaign, offering WAO the chance to engage with a diverse audience. The ability to target busy urban areas with high foot traffic, as well as commuters in cars, made the buses an ideal medium to spread the message of healthy eating.
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Why Bus Advertising Works for the World Avocado Organisation
Bus advertising offers several unique benefits, making it a powerful marketing tool for brands like the World Avocado Organisation. As one of the largest mobile advertising formats in the UK, the fully wrapped buses offered unrivalled visibility, ensuring that the avocado branding reached as many people as possible. With 62% of ABC1 adults in London recalling bus advertising within a week, the campaign had the potential to make a significant impact.
In addition to the visibility, the buses acted as moving billboards, capturing the attention of pedestrians, commuters, and tourists alike. The bright green avocado branding ensured that the buses stood out, whether they were travelling through busy streets or parked at key locations around the city.
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The Power of Full Livery Bus Advertising
Full livery bus advertising is one of the most effective ways to increase brand awareness and engage with a large audience. For the World Avocado Organisation, it offered the perfect opportunity to target health-conscious Londoners and food lovers while creating a strong, memorable presence across the city. With buses travelling over 700 miles each week, the campaign generated thousands of impressions, making it an incredibly cost-effective way to advertise.
By choosing this format, WAO ensured their message was seen by millions of potential customers in a way that was both eye-catching and informative. Whether people were commuting, shopping, or simply walking around the city, they couldn’t miss the striking green buses promoting the health benefits of avocados.
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Contact Us to Start Your Own Campaign
At London Bus Advertising, we specialise in creating high-impact, tailored campaigns that deliver results. From full wraps to bus interiors, we offer a range of advertising options to suit your needs. Whether you’re promoting a health product, a local business, or a global brand, we can help you reach the right audience and create a lasting impression.
To learn more about how bus advertising can work for your brand, get in touch with us today!
The World Avocado Organisation’s campaign is a perfect example of how bus advertising can elevate a brand’s presence in London. With five fully wrapped buses, WAO was able to promote the health benefits of avocados to millions of people across the capital. If you’re looking to make an impact and increase your brand visibility, contact London Bus Advertising to discover how we can help you achieve your marketing goals.
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