In December, Prezee lit up London in the run-up to Christmas with a bold, festive advertising push designed to get shoppers thinking about the perfect gift. With the message “One card. 100s of brands. Personalised digital gift cards for everyone”, this campaign delivered high-impact coverage across the capital, engaging consumers at the busiest shopping period of the year.
Campaign Overview
To maximise reach during the crucial holiday season, Prezee worked with London Bus Advertising to roll out both superside and rear formats across London’s iconic red buses. These formats ensured strong visibility in high-footfall retail districts and along key commuter routes, capturing the attention of shoppers, workers, and tourists alike.
To complement this above-ground strategy, we collaborated with our partners at London Underground Advertising, creating a city-wide, multi-format campaign that blanketed the capital. This integrated approach meant that wherever Londoners travelled—whether on the streets or the Tube—Prezee’s vibrant festive message was front and centre.
Creative Execution
The creative centred around Prezee’s unique selling point: a single gift card that unlocks access to hundreds of leading brands. Festive graphics, bold colours, and clear messaging made the adverts instantly recognisable, while the personalisation angle tapped into the season’s spirit of giving something thoughtful.
Supersides offered expansive street-level exposure, running along busy shopping routes such as Oxford Street, Regent Street, and Westfield areas. Bus rears provided prolonged dwell time in traffic-heavy zones, ensuring drivers, cyclists, and pedestrians had time to absorb the message. Underground placements reinforced this, particularly around key interchange stations like Oxford Circus, King’s Cross, and Liverpool Street.
Timing and Impact
Launching in early December and running right up to Christmas, the campaign capitalised on peak shopping behaviour. This was a period when London is buzzing with gift buying, and competition for consumer attention is fierce. By securing prominent positions both on the move and in commuter hubs, Prezee ensured its offering was part of the festive fabric across the city.
The multi-format approach meant brand recall was reinforced through repeated exposure—catching audiences on their morning commute, during lunchtime shopping trips, and on their journey home. This strategy boosted awareness and positioned Prezee as the convenient, go-to gift solution for those seeking choice and personalisation.
Why This Campaign Worked
- High seasonal relevance – Gift cards are a strong purchase driver in December, and messaging tied directly to Christmas shopping and other holiday needs.
- City-wide coverage – Combining London Bus Advertising with London Underground placements created multiple touchpoints.
- Strong creative clarity – A simple, benefit-led message meant consumers could understand the product instantly.
- Premium locations – Targeting retail hubs and high-traffic routes ensured exposure to high-intent shoppers.
For brands looking to replicate this success, this campaign is a strong example of how integrated transport advertising can dominate a competitive seasonal period.
FAQs
What advertising formats did Prezee use in London?
Prezee ran superside and rear bus adverts, complemented by London Underground placements for full city coverage.
When did the Prezee campaign run?
The campaign launched in early December and continued until Christmas to target peak shopping season.
What was the main message of the Prezee campaign?
The message was “One card. 100s of brands. Personalised digital gift cards for everyone”, highlighting choice and convenience.
Why combine London Bus and Underground advertising?
This approach ensured Prezee’s message reached audiences both above and below ground, maximising visibility and brand recall.
