The iconic London bus has been used by Luster Products to promote their hair care range, which is now available at leading retailers Boots.
Promoting their ‘Colorlaxer 3-N-1’ range, bus rear advertising will be deployed across buses in the South London region.
An American company, Luster Products are using the effective bus rear format to effectively promote the brand throughout the capital.
With 2.3 billion bus trips made in London each year, London bus advertising is an exceptional format to reach commuters, passengers, fellow road users and pedestrians.
The four week campaign will be featured throughout Tottenham, Brixton, Peckham and Northumberland Park.