London Bus Advertising has used bus rears to help promote Havering Adult College throughout Essex.
Featuring on the backs of buses in Romford, the campaign is being used to advertise the college’s wide array of part time courses.
The Essex-based college is using the bus rear format to not only raise awareness, but also to encourage adult audiences to consider enrolment.
Using bus rear advertising is a great way for educational establishments to reach a wide audience across a specific target area. People travelling behind the area’s buses are fully exposed to the campaign message, whilst the advert also reaches a town or city’s pedestrians, commuters and passengers.