Discover how London Academy used bus rear advertising in Edgware to promote its open evenings and impressive academic results to prospective students in North London.
Introduction: London Academy's Campaign for Local Student Recruitment
In an effort to increase awareness and attract new students, the London Academy partnered with London Bus Advertising to launch a dynamic advertising campaign in Edgware. The campaign ran for six weeks, targeting prospective students and families in North London with a clear message about the Academy's academic success and upcoming open evenings.
By utilising bus rear advertising, the Academy effectively reached its local audience with high visibility. The campaign was strategically timed to coincide with the start of the academic year, ensuring it resonated with students considering their educational options for the year ahead.
Bus Rear Advertising: A Mobile Billboard for Local Engagement
Bus rear advertising is a highly effective format that allows brands to reach commuters and pedestrians alike. The London Academy leveraged this opportunity to turn buses into mobile billboards, ensuring their messaging was seen by a broad audience across Edgware. Buses in the area, particularly those on key routes near local schools, were adorned with promotional messages highlighting the Academy’s academic successes and open evenings.
The large, attention-grabbing ads on the rear of the buses were designed to engage both current students and potential new ones. The visibility provided by the buses made it an ideal choice for reaching people in the community and promoting the Academy's achievements. With the buses moving around the local area, the campaign reached a variety of people, from school children to parents, giving the Academy direct access to its target audience.
Key Messages: Highlighting Success and Upcoming Open Evenings
The main goal of the campaign was to promote the London Academy’s strong academic results and upcoming open evenings. Featuring a glowing quote from Ofsted and the Academy’s recent achievements, the messaging was designed to build trust and generate excitement among prospective students and their families.
The inclusion of details about the open evenings allowed those interested in enrolling to learn more about the Academy and how it could help shape their academic future. By using bus rear ads and passenger panels, the London Academy was able to effectively promote its values and encourage people to attend the open evenings and consider the Academy as a place for their education.
The Benefits of Local Targeting: Reaching Prospective Students in North London
One of the standout features of this campaign was its hyper-local targeting. By focusing on Edgware, the London Academy was able to specifically target families and students in the area who might be considering further education options. The buses, which travelled routes throughout the local region, made the message highly relevant to the people living there.
This proximity-based campaign allowed the Academy to speak directly to its local community, offering an opportunity to engage with people who are already nearby and more likely to take action. Given the busy nature of Edgware and the surrounding areas, the bus rear ads and passenger panels were seen by a wide range of commuters, further increasing the chances of attracting attention from prospective students.
Why Bus Rear Advertising is Effective for Educational Campaigns
Bus advertising, particularly bus rear ads, is an ideal option for educational institutions looking to reach a local audience. Here are some of the key reasons why this format worked so well for the London Academy:
- High Visibility: Buses travel through busy areas and reach a wide audience, from pedestrians on the street to people in cars.
- Targeted Reach: By focusing on Edgware, the Academy was able to target families in the local area who might be considering educational options.
- Mobile Advertising: Buses are always on the move, giving the message exposure across a large geographical area, ensuring it’s seen by a broad audience.
By choosing bus rear advertising, the London Academy was able to effectively communicate its strengths while engaging a local audience in a cost-effective and impactful way.
Ready to Launch Your Own Campaign? Contact Us Today!
If you’re looking to promote your business, institution, or event to a local audience, bus rear advertising offers an excellent solution. At London Bus Advertising, we specialise in helping brands craft memorable, targeted campaigns that capture the attention of London’s diverse commuters.
At London Bus Advertising, we offer a variety of formats, including bus wraps, bus sides, bus interiors, experiential takeovers and bus rears, to suit your campaign goals. Our team can help you create a visually striking and effective advertising campaign that reaches thousands of people every day.
Find out how bus advertising can work for your business. Contact us today to discuss your campaign goals with our team of experts!
With strategic planning and a clear message, the Academy was able to make a lasting impression on potential students, helping to drive engagement and interest. Looking to reach a local audience? Let London Bus Advertising help you get started!
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