Parisian fashion designer targets London during Fashion Week.
– 25 fully wrapped buses
– 5,000+ LFW attendees
– 80% of people have responded to bus ads
London Bus Advertising is delighted to showcase a new full wrap bus ad campaign with premium fashion designer Isabel Marant.
Coinciding with the high-profile London Fashion Week, a fleet of 25 full livery bus advertisements will be on show across the city, targeting fashionistas and shoppers in some of the capital’s key shopping districts.
The eye-catching and stylish campaign sees the entire exterior of London’s iconic Big Red Bus covered with Isabel Marant branding, turning heads of pedestrians and motorists as they travel across the city.
The stand-out advertisements promote both the Isabel Marant brand and also the Parisian designer’s flagship London boutique store at 29 Bruton Street, Mayfair.
The highly-targeted and strategically-planned campaign will see London buses act as effective Isabel Marant-branded mobile billboards, travelling through the city’s fashion hotspots and targeting potential shoppers and LFW attendees.
Full wrap bus advertising offers brands the opportunity to position themselves on the largest mobile advertising format available in the UK, and is a great way to ensure that you stand out from the crowd in a competitive marketplace.
To discuss what a full wrap bus advertising campaign can do for your business, get in touch with our team of experts at London Bus Advertising today.