Hop On This Easter — London Bus Advertising Springs Into Action

As the clocks spring forward and Londoners emerge from their winter hibernation, there’s one thing you can count on—Easter season gets the capital moving. And when London moves, it hops on the bus. With school holidays, warmer weather, and rail works nudging people onto alternative transport, it’s a golden opportunity for brands to catch the public eye. Quite literally, it’s time to make your brand the one they’re looking at while they’re waiting for the lights to change.

So, if you’re thinking about launching a campaign, here’s why London bus advertising is no yolk this Easter.

Buses Are Blooming With Passengers

Easter marks the start of the springtime surge in footfall. With school out and families taking day trips to the city’s parks, attractions, and high streets, buses become the go-to mode of transport. TfL data regularly shows a notable increase in bus ridership over Easter, particularly on weekends and bank holidays.

This creates the perfect high-dwell time scenario: passengers on board, pedestrians on pavements, drivers in traffic—all seeing your message roll by. Whether it’s a full Bus Wrap that commands attention or a cheeky Bus Rear that targets traffic queues, your campaign becomes part of the city’s rhythm.

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Rail Upgrades = More Bus Users

As reliable as a hot cross bun in April, planned engineering works on National Rail and Tube lines during Easter are a London tradition. With trains out of action, replacement buses and diverted journeys drive even more passengers onto the bus network.

This uplift is a boon for brands. Routes that wouldn’t normally be high-volume suddenly see a spike in activity, especially in outer boroughs and suburban routes. That’s an ideal chance to target new audiences across Greater London who might otherwise be hard to reach.

📊 Want to see the numbers? Check out our audience insights

Easter Holidays Provide Prime Brand Moments

Whether it’s parents planning days out, shoppers on Oxford Street, or tourists ticking off the big red bus ride from their London bucket list, the city is alive with activity over Easter. And when people are in good spirits, they’re more likely to notice and engage with advertising.

It’s also a clever time to introduce seasonal products, family deals, or event promotions. Align your message with the Easter break and you’ll tap into the mindset of a public ready to spend and explore.

🎨 Need help making your artwork egg-ceptional? Our design services team can help shape visuals that stop people in their tracks.

Formats That Shine This Spring

Here’s a quick look at which red bus advertising formats work brilliantly during Easter:

• Bus Sides – Great for high-street impact and cost-effective mass visibility
• Bus Wraps – Maximum branding across entire routes, perfect for bold creative
• Bus Interiors – Catching the eye of captive audiences during longer journeys
• Experiential Takeovers – Ideal for interactive, family-focused campaigns

Browse our campaign gallery for real examples of what works well in spring.

Ready to Roll?

Easter is a season of movement, energy, and new beginnings—making it the perfect time to launch or refresh your brand campaign on London’s streets. With buses reaching over 90% of London’s population, the opportunity to connect with your audience is as clear as a sunny spring morning.

Let’s make this Easter campaign one to remember.

Contact us today to get your brand on the move.