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Football Match Days: Travel London's Premier League Stadiums by Bus

by Edward Whitmore
14 April 2025

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Football match days in London are legendary, buzzing with anticipation, camaraderie, and passion. But what's the best way to soak up the atmosphere en route? Of course, it's London's beloved red buses! Travelling to your football club with fellow supporters by bus is not just convenient; it's also a fantastic pre-match tradition. Here's a look at Premier League football clubs in London whose stadiums are easily accessible by bus.

Arsenal – Emirates Stadium

Hop onto one of London's iconic red buses and make your way to North London's impressive Emirates Stadium, home of Arsenal FC. The 43, 271, and 393 buses drop you just a stone's throw from the ground.

While you're enjoying the ride, remind your fellow Gooners about the time Arsenal legend Thierry Henry returned for his second spell in 2012, scoring a match-winning goal against Leeds—a moment that felt perfectly scripted!

Arsenal - Emirates Stadium | London Bus Advertising
Arsenal - Emirates Stadium


Chelsea – Stamford Bridge

Make your way through West London to Stamford Bridge, home of Chelsea FC. Routes 14, 211, and 414 buses conveniently stop nearby, ideal for catching up with fellow Blues on matchdays.

Share a laugh recalling how Chelsea famously purchased Stamford Bridge from Fulham FC back in 1905 after Fulham turned down the chance to use it, which surely must be one of football's most regretted decisions!

Chelsea - Stamford Bridge | London Bus Advertising
Chelsea - Stamford Bridge


Tottenham Hotspur – Tottenham Hotspur Stadium

Head to North London's state-of-the-art Tottenham Hotspur Stadium using buses 149, 259, or 279. Spurs fans love to retell stories of the famous "lasagna incident" in 2006, when illness swept through the squad before a crucial final-day match, dashing their Champions League hopes. Just be sure to choose your pre-match meal wisely!

Tottenham Hotspur - Tottenham Hotspur Stadium | London Bus Advertising
Tottenham Hotspur - Tottenham Hotspur Stadium


Fulham – Craven Cottage

Enjoy a picturesque bus journey along the Thames to Fulham's historic Craven Cottage via routes 74, 220, or 430. Nestled right on the riverbank, this ground is steeped in charm and tradition.

Did you know Fulham is the oldest established London football club, founded way back in 1879? That's ideal trivia for impressing fellow fans on the journey!

Fulham - Craven Cottage | London Bus Advertising, Credit: Ryan Pierse/Getty Images
Fulham - Craven Cottage | Credit: Ryan Pierse/Getty Images


Crystal Palace – Selhurst Park

Heading to Crystal Palace's vibrant Selhurst Park? The 468 or X68 buses will get you there with ease. Reminisce about the famous eagle mascot, Kayla, who used to perform daring flights across the stadium before games. She's retired now, but her legacy still soars amongst Palace supporters!

Crystal Palace - Selhurst Park | London Bus Advertising
Crystal Palace - Selhurst Park


West Ham United – London Stadium

East London's London Stadium, home to West Ham United, is easily accessible by bus routes 108, 276, or 488. The Hammers fans still chuckle at the memory of Paulo Di Canio's iconic 2000 "fair-play" incident, where he caught the ball instead of scoring to stop play for an injured opponent—a moment of sportsmanship that's entered football folklore!

West Ham United - London Stadium | London Bus Advertising
West Ham United - London Stadium


Brentford – Gtech Community Stadium

Hop on the 65 or 237 bus to Brentford's modern Gtech Community Stadium. Newly promoted to the top flight and already making their mark, Brentford fans love to share stories of their remarkable rise from League Two (the fourth tier of English football) to Premier League glory, capturing the essence of footballing dreams coming true.

Brentford - Gtech Community Stadium | London Bus Advertising
Brentford - Gtech Community Stadium


The Perfect Advertising Opportunity

Travelling by bus to matches with fellow fans is more than transportation; it's part of the vibrant tapestry of football culture in London. These journeys represent concentrated periods where passengers are engaged, excited and receptive to messaging.

For advertisers, these bus routes offer a golden opportunity to reach enthusiastic football supporters. With high-visibility formats including bus sides, rears, and interior panels, brands can connect with fans during their matchday ritual. The regular weekly fixtures ensure reliable audience engagement throughout the football season.

Whether targeting specific club supporters or football fans generally, London bus advertising delivers your message directly to this passionate demographic. From sports equipment and beverages to entertainment and technology, brands across sectors can benefit from this unique advertising channel.

Ready to get your brand involved in London's football culture? Contact us today to discover how advertising on London buses could score big for your business!



Frequently Asked Questions

Have questions about London Bus Advertising? We have the answers. Below are some of the most common questions.

If you need more details book a call or reach out to our team.

What is bus advertising, and why use it?

Bus advertising uses exterior or interior spaces on London’s iconic buses to display marketing messages. It’s a powerful out-of-home format, offering high visibility across diverse demographics in high-traffic areas—especially in London’s bustling streets.

How do I know if advertising on London buses is right for my business?

If you want to raise brand awareness, target a large urban audience, or reach commuters and tourists on the go, bus advertising can be incredibly effective. Whether you’re a local enterprise or a global brand, London’s red buses are a powerful tool for achieving standout presence in the capital’s vibrant landscape.

How much does bus advertising cost?

Costs vary depending on factors like campaign length, bus format (e.g., full wrap vs. interior panels), and the routes you choose. Our expert team provides bespoke quotes to match your budget and marketing goals.

How do I measure the success of a bus ad campaign?

Key performance indicators for bus advertising campaigns include brand awareness uplift, increased website traffic, coupon redemption rates, QR code interactions, and social media activity. We also offer comprehensive post-campaign analysis, including surveys and analytics, to accurately measure campaign recall and impact.

Are there any restrictions on the types of ads or messages I can display?

All advertisements must adhere to Transport for London regulations and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Content deemed offensive or misleading is prohibited. Our experienced team will guide you through all applicable regulations to ensure your campaign runs smoothly.

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