Discover how London Bus Advertising helped Korea Tourism promote the 2018 Winter Olympics with a bold, London-wide bus campaign, creating buzz and capturing attention.
Introduction: A Campaign for the Ages
In the run-up to the 2018 Winter Olympics in PyeongChang, Korea Tourism partnered with London Bus Advertising to create a captivating campaign that would generate excitement across London. This full livery bus advertising campaign marked the one-year countdown to the Winter Games, using London’s iconic red buses as a dynamic canvas for eye-catching imagery. It was a campaign that not only showcased the thrilling anticipation for the Winter Olympics but also demonstrated the power of bus advertising in reaching millions of commuters, tourists, and residents.
A Fully Wrapped Bus Campaign
The Winter Olympics campaign was nothing short of spectacular, with 15 full wrap buses decked out in vibrant branding for PyeongChang 2018. These fully wrapped buses transformed London’s red double-decker buses into moving billboards that grabbed attention wherever they went.
The full livery format covered every inch of the bus, including the sides, front, and even the rear, ensuring maximum visibility from every angle. This allowed the campaign to target both pedestrians and motorists, especially those driving behind the buses in traffic. The strategic use of bus wraps created a 360-degree advertising experience that no one could ignore.
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Captivating Millions: A Strategic Approach to Targeting
London Bus Advertising’s expert team carefully planned the route and placement of the wrapped buses to ensure the widest possible exposure. These buses travelled across key areas of London, including major tourist destinations, shopping districts, and busy commuter routes. This positioning allowed the Winter Olympics campaign to connect with a broad, diverse audience, from sports fans to tourists and local residents.
The strategic deployment of these buses ensured that the PyeongChang 2018 branding would be seen by millions, generating excitement and raising awareness for the upcoming Winter Olympics.
Campaign Results: A Strong Response from the Public
The success of the campaign was evident in its outstanding results. Research showed that 80% of people who saw the bus ads responded positively, demonstrating the effectiveness of this form of advertising in capturing attention. Furthermore, 91% of people were able to recall seeing the bus ads, showcasing the lasting impact of the campaign.
These results highlight the power of bus advertising as an impactful and memorable way to connect with audiences. With buses constantly on the move through high-traffic areas, the campaign was able to generate significant awareness and buzz for the Winter Olympics.
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The Impact of Full Livery Bus Advertising
Full livery bus advertising offers brands the chance to make a bold statement in one of the most iconic cities in the world. By transforming a London bus into a fully branded vehicle, brands can harness the power of the UK’s largest mobile advertising format. Whether it’s for a global event like the Winter Olympics or for promoting a local business, bus wraps ensure maximum visibility and high engagement.
The Winter Olympics campaign was a perfect example of how this format can be used to build excitement, create brand awareness, and connect with a wide audience. The transformation of the London Big Red Bus into a moving billboard for PyeongChang 2018 was a visual spectacle that left a lasting impression on those who saw it.
See examples of past campaigns in our campaign gallery.
Why Choose London Bus Advertising?
At London Bus Advertising, we specialise in helping brands maximise their visibility and impact through our wide range of advertising formats. Whether you’re looking to run a large-scale campaign like the Winter Olympics or simply raise awareness for your product or service, we offer creative and effective solutions that deliver results. Our team works closely with each client to design campaigns that meet their unique needs and objectives.
To find out how bus advertising can work for you, explore our advertising formats and get in touch with our team today.
Contact Us: Start Your Campaign Today
Are you ready to take your brand on a journey with London Bus Advertising? Whether you’re launching a global campaign or promoting a local event, we can help you make a powerful impact. From full wraps to bus interiors, our advertising solutions are designed to reach your target audience and generate real results.
Contact us today to discuss how we can help you achieve your marketing goals with bus advertising in London!
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