Every September, the UK celebrates Catch the Bus Month, an initiative designed to champion the role of buses in greener travel, accessibility and community life. Led by Bus Users UK, the campaign highlights why buses remain vital to our towns and cities. This national spotlight also presents an opportunity for brands to align with a movement that has strong political and social momentum.
What Catch the Bus Month Represents
Catch the Bus Month is a nationwide campaign that encourages people to use buses more often, promoting their role in reducing congestion, cutting emissions and improving social connections. From government backing to community engagement, the month has grown into a calendar moment that sparks media coverage and widespread attention.
With millions of journeys made daily, buses remain one of the most important public transport services. The campaign helps remind people that buses are practical as well as a greener choice compared to private cars.
Why This Campaign is Gaining Momentum
Recent political support has given Catch the Bus Month a stronger platform. Central and local governments are investing more in bus services, including the expansion of electric and hybrid fleets. This ties directly into the UK’s net zero commitments and wider conversations about sustainable transport.
For advertisers, the growing recognition of bus travel presents an invaluable opportunity. Advertising in this period positions brands alongside a service that millions depend on every day. It also connects with themes of climate action and inclusion.
Key advantages for brands
- High visibility during a month when buses are in the spotlight
- Association with sustainability and green transport
- Connection with community values and inclusivity
- Media coverage that amplifies brand messages
The Role of London Buses
London has one of the most extensive bus networks in the world. With millions of daily journeys, buses are central to how the city moves. Increasingly, Transport for London (TfL) is operating low-emission and fully electric buses, reducing the carbon footprint of public transport across the capital.
For brands, this means that choosing to advertise on London buses provides reach while also supporting an eco-friendly transport mode. Advertising on a bus that is itself part of a green solution reinforces a positive brand message.
Why Brands Should Join the Movement
Visibility During A National Campaign
When awareness of buses is already high, running a bus advertising campaign means brands can tap into heightened public attention. The cultural moment enhances visibility and brand association.
Aligning With Sustainability
Sustainability is a top concern for consumers. Brands that advertise on buses during this campaign can showcase their commitment to greener values, especially when London buses themselves are adopting cleaner technologies.
Community And Accessibility
Buses connect every corner of London, reaching communities that other media formats may miss. By advertising on buses, brands align with an accessible and inclusive service that benefits everyone.
Best Formats to Advertise During Catch The Bus Month
Different formats suit different campaign goals. Advertisers can choose from a range of impactful options:
- Bus wraps give full coverage and bold branding across the city
- Bus sides provide high-frequency visibility on busy routes.
- Bus rears target drivers and commuters in traffic
- Bus interiors engage passengers throughout their journey
A mixed format approach provides the widest coverage and reinforces the message across multiple touchpoints.
Make Your Brand Part of the Movement
Catch the Bus Month shines a spotlight on the value of buses. It also highlights the benefits of choosing public transport for a sustainable future. For brands it is a clear opportunity to reach audiences while supporting a campaign that is growing year on year.
At London Bus Advertising, we help businesses create campaigns that get noticed. From creative design to planning routes across the capital, we provide the expertise to make your campaign a success. Get in touch to start planning your campaign for the next Catch the Bus Month.
FAQs
What is Catch the Bus Month?
It is a nationwide campaign held every September to encourage more people to travel by bus.
Why should brands advertise during this campaign?
Brands gain extra visibility when buses are already the focus of national attention.
How do London buses support sustainability?
Many London buses are hybrid or electric, helping reduce emissions and supporting climate goals.
What bus advertising formats work best during this period?
Full wraps, sides, rears and interiors all deliver strong impact, with wraps giving the boldest visibility.