London’s bus network is expanding again, this time with the launch of the Bakerloop express service. Announced by Transport for London and set to offer free travel in its first week, the Bakerloop connects key destinations across the capital and gives passengers a faster way to travel. For advertisers, it marks yet another golden opportunity to place brands directly in front of engaged city audiences.
The Bakerloop follows the successful roll-out of the Superloop network, which has already transformed outer London travel and created new advertising touchpoints. Together, these services demonstrate continued investment in buses and a commitment to boosting capacity, reliability and reach, all of which benefit advertisers seeking to maximise their presence on London’s busiest streets.
What makes Bakerloop different
The Bakerloop has been designed to deliver quick, direct services across strategic corridors in London. By cutting travel times and offering express connections, it is expected to attract a steady mix of commuters, students, shoppers and tourists.
This varied passenger base ensures that any brand choosing to advertise on Bakerloop buses gains exposure to a wide and diverse audience. With buses running more frequently and for longer stretches, dwell time increases and keeps your message in sight longer and more frequently.
Advertising formats that shine on Bakerloop
The expansion of express services like Bakerloop and Superloop creates the perfect environment for standout bus advertising. Formats such as:
- Bus wraps for maximum visibility on major corridors
- Bus sides dominating the streetscape during longer express runs
- Bus rears keeping your message front of mind for following traffic
- Bus interiors capturing attention during dwell time inside vehicles
Each format allows brands to take advantage of the high frequency and extended journeys Bakerloop promises.
Longer journeys mean more exposure
Express services are designed for lengthier trips, often connecting boroughs that previously lacked direct links. For advertisers, this means audiences are exposed to brand messaging for extended periods, reinforcing recall and recognition.
On-board passengers also represent a captive audience. Interior panels and seatback placements ensure repeated exposure, particularly valuable on longer Bakerloop runs where riders have more time to absorb your message.
Linking to the bigger picture
With Bakerloop adding momentum to London’s modernisation of its bus network, the advertising potential is growing rapidly. As we highlighted in our recent piece on Superloop extensions, these investments create fresh opportunities for brands to dominate arterial routes and reach previously underserved areas.
Bakerloop complements this trend, opening fresh corridors where advertisers can engage audiences who might not have been reachable before. The more comprehensive the network becomes, the more powerful London bus advertising is as an OOH format.
Why brands should act now
The Bakerloop launch period is a particularly strong moment to advertise. With TfL offering free travel in the first week, passenger numbers will spike as curious Londoners try the service. This creates an early surge in visibility and word-of-mouth opportunities.
By securing space on Bakerloop buses early, brands can ride the wave of excitement and benefit from heightened attention as the new route beds in.
FAQs
What is the Bakerloop bus service?
The Bakerloop is a newly launched express bus service in London, designed to provide quicker, more direct connections across the city.
Why is Bakerloop important for advertisers?
It introduces longer, high-frequency journeys through new corridors, offering fresh opportunities for brand exposure on London buses.
Which advertising formats work best on Bakerloop buses?
Full wraps, bus sides, rears and interiors are all highly effective for maximising visibility and recall.
How does Bakerloop link to Superloop?
Both are part of TfL’s investment in express bus routes, creating new advertising touchpoints across wider London.
When is the best time to advertise on Bakerloop?
The launch period is ideal, as free travel in the first week is set to boost passenger numbers and visibility.