In anticipation of the 2012 London Olympic Games, Italian company Vibram® was out of the starting blocks fast as it launched its new Advertising campaign in the UK to promote Vibram Fivefingers®.
London Bus Advertising was appointed by Primal Lifestyle, the official distributor of Vibram FiveFingers® footwear to the UK market, to handle the media planning and buying of the Outdoor Advertising. The ‘Train With’ campaign ran timely with the influx of tourists and visitors in London for the 2012 Olympics.
London Bus Advertising would like to congratulate our client, Sochi on their recent involvement with the 2014 Winter Olympics. One of Media Agency Group’s outdoor divisions, London Bus Advertising, managed a multi-format transport campaign for Sochi, promoting the Sochi2014.com website and raising awareness across the UK that Russia had been chosen to hold the 2014 Winter Olympics.